Yi Wen is a Project Director at Creative Fiber at Creative Fiber. They possess expertise in 葡萄酒, 项目管理, 市场分析, 营销战略, 活动管理. They is proficient in English and French.
Creative Fiber
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Project DirectorCreative Fiber Jan 2018 - PresentShenzhen, Guangdong, ChinaCreative Fiber: international branding and design platform for Chinese brands, which provide professional branding consultancy, creative design and product development service in fashion and lifestyle industry.• Design project coordination • Trend analysis and market research• Business development
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FounderFs Culture Jan 2016 - Dec 2017Shenzhen, Guangdong, ChinaFS Culture: Specialized in design and organization of educational&culture tourism and events for Chinese families, artist footprint & color painting tours are appreciated by participants• Conception&Organization of cultural theme travels based on the European tourism resources& Chinese family's need• Management of projects from A to Z: construction of promotional tools in Social medias, business partnership build-up for customer recruitment, guide teams for art&culture courses,visas application support • Analysis of consumer psychology and market trend• Organization of relative events in art and culture
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Project ManagerEntreprise Rhône Alpes International ( Erai ) Jan 2013 - Dec 2015Shenzhen,ChinaERAI: French organization created by Rhône-Alpes Regional Council in 1987, which is the region’s spearhead for international economic development and the reinforcement of the attractiveness of Rhône-Alpes by its global network.• Conduct and coordination of 30+projects from A to Z for French enterprises in the Chinese market development,mainly in design, fashion and hi-tech industry• Market analysis and marketing strategy report, including positioning, channel development, communication strategy• Talent recruitment and head hunting service according to French clients' requirement • Business partner research and prospection through different channels (exhibition, phone prospection/mail, social network) • Negotiation support in client’s B2B meeting
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Brand AmbassadorLes Vins Skalli Mar 2010 - Aug 2010France / ChinaLes vins Skalli: Leading wine company in South of France, with a presence of more than 80 countries in the world.• Market study in Chinese wine industry (distribution channel, consumption market, competitor’s analysis, strategy of importer/distributor) • Coordination of marketing/Sales strategy between importer and head quarter in France • Participation in relative events for brand promotion ( Carrefour Wine Fair, wine tasting /dinner, Exhibition) • Wine training for sales persons of importer-ASC
Yi Wen Skills
Yi Wen Education Details
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Université Pierre Mendès-France (Grenoble Ii)International Economy & Globalization -
Marketing
Frequently Asked Questions about Yi Wen
What company does Yi Wen work for?
Yi Wen works for Creative Fiber
What is Yi Wen's role at the current company?
Yi Wen's current role is Project Director at Creative Fiber.
What schools did Yi Wen attend?
Yi Wen attended Université Pierre Mendès-France (Grenoble Ii), Université Paris Sud (Paris Xi).
What skills is Yi Wen known for?
Yi Wen has skills like 葡萄酒, 项目管理, 市场分析, 营销战略, 活动管理.
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