Yi Xu Email and Phone Number

- Act as the head of marketing and lead the team to maximise productivity through performance review.- Lead the company’s participation at the world's largest gaming industry event, driving business expansion.- Successfully opened new industry channels and secured over 50 global enterprise partnerships. By optimizing the development process, reduced the company's R&D cycle by more than half, enabling a fivefold increase in project launches with the same level of investment.- Lead the initial market research and plan the entire marketing strategies from establishment to operation for the company landing page, which covers the mainl projects of the company and stands as a marketing tool.- Hands-on experience of using Wordpress, Salesforce, Figma, Canva and Google ads etc.- Hold direct responsibility for game and company brand management and ideation, asset and content creation, communicating business value propositions, lead the production of marketing collateral for sales and event uses.- Lead on the development of long-term paid marketing strategy and integrated marketing plans, ensured plans met key marketing and business objectives.- Manage and coordinate a social media and community testing roadmap to improve digital channel performance.

- Analysing the market, initicializing the business idea and utilising entrepreneurial skills to establish a new business in the UK market. Successfully surpassed all similar competitors within the whole European market within half a year.- Appling commercial thinking to generate impressive net profit since day one by utilizing marketing tools..- Using wordpress to create own websites as a good landing page and drive traffic. Utilising SEO skills with tools like Google Ads - achieved Top 1 in the search result and Top 1 in key words competitions.- Overseeing social platforms like Instagram, Tiktok and Red, including video engagement and acquisition. Planning paid ad and influencer marketing campaigns, monitoring CTR and CVR.- Built a community group with high stickiness, continuously communicated and carried campaigns within.- Utilising CRM to create email marketing and Achieved over 75% local repeat customers.- Managed a team of 30 with members’ empowerment and engagement through good communication.

- Organized multiple B2B events across five cities, each attracting nearly 100 participants and generating business contracts exceeding 1 million RMB per event. Represented the company at high-profile events hosted by Microsoft, SenseTime, and government bodies in Wuhan and Chongqing, delivering presentations on the company’s full product line and business offerings.- Developed the branding strategies for the entire department’s product lines, overseeing the creation of over 30 product catalogs. Crafted and reviewed all text and media materials to ensure consistency with brand messaging. Designed and maintained the BU's official presentations and marketing materials.Launched the BU’s official B2B WeChat public account and mini website, growing the business follower base from 0 to 500 within two weeks. Led the content strategy, planning, and drafting weekly articles, achieving an average of 1,000 views in the first two weeks post-launch.- Led the design and execution of carbon-neutral showrooms in three cities and managed IoT product design, coordinating across departments to finalize key components.- Developed a reimbursement review process, managed expenses, and prepared quarterly budgets with monthly expense reports to optimize financial efficiency.

- Managed WeChat, Weibo, and official websites in China, increasing Weibo readership by over 300% and WeChat readership by 150%.- Planned and coordinated over 10 events globally, including private meetings and high-end dinners, ensuring effective execution and resource management.- Led SEO efforts on Google, Baidu, and LinkedIn, successfully achieving Top 1 search rankings in Chinese.- Planned, wrote and designed EDM, analyzed EDM data, tracked email campaign performance, and optimized email marketing strategies.- Led brand promotion for global government clients in China, organizing private meetings, exhibitions, and online broadcasts (reached 3,000 viewers) to enhance brand image.- Conducted market trend, competitive product, and business analyses in China to formulate and implement quarterly marketing strategies.

• Business Analysis: Analyzed the Chinese fashion market business cycle, and proposed a business operation plan to expand B2B offline cooperation.• Business Development: Corporated with over 20 fashion buyers’ shop based on the new business plan (contributed to more than $200k B2B sales).• Marketing: Managed paid channel strategies for fashion marketing campaigns and expanded social media marketing channels to Chinese platforms like Wechat, RED, and Weibo; Wrote social media fashion content across platforms (followers increased by 80%).• Influencer Management: Searched and signed over 10 brand exclusive fashion influencers, planned their shooting schedules, and maintained the brand relationship with influencers.

• Assist store inspection and give display suggestions.• Create activity speeches for the company spokesman.

• Project Management: Searched, negotiated, and procured materials for a 10,000-people marathon event (lower the expense by 40%).• Mathematics: Used Vlookup to perform daily Weibo campus bloggers' activity index analysis and calculated the differences in activity between accounts.• Account Management: Weekly screened, negotiated, signed, and upgraded potential blue V Weibo bloggers, set up a 200-people group to manage account holders.