Candy C. Email & Phone Number

Toronto, Ontario, Canada

• Managed DOOH networks, overseeing 200+ cinema digital backlits and 100+ shopping mall screens using Broadsign Control.
• Managed programmatic creative approvals across platforms including Vistar, Hivestack, Broadsign Reach, and Place Exchange, effectively liaising with 100+ mall partners.
• Designed and implemented a Power Automate flow integrated with PowerApps and Dataverse to streamline the management of over 100 creative approvals daily, resulting in potential annual savings of 1,000+ hours.
• Provided strategic support to the accounts and sales teams in the execution of media campaigns.

Toronto, Ontario, Canada

• Completed daily and weekly reporting from Google Ads, Facebook Ads, Google Analytics, TikTok Ads, and Pinterest Ads to identify areas for improvement and optimization
• Conducted campaign hygiene and A/B tests to optimize ads on Google Ads, resulting in a 15% increase in CTR and a 10% decrease in CPC
• Performed copywriting on Google Ads, ensuring that the copy was both compelling and effective in driving conversions
• Completed SEO keyword mapping for seasonal events, holidays, and promotional opportunities, resulting in a 30% increase in the visibility of our ads in search engine results
• Proactively reached out for link-building opportunities to drive more traffic to our site and improve our search engine rankings (SEO)

• Created content using graphic design & video-editing skills, one of which successfully reached 20K “likes” and gained 900+ “shares”
• Created storyboards for monthly promotional video shooting, ensuring effective visual storytelling and alignment with brand guidelines
• Conducted over 10 competitor analysis reports for Sugidama, an upcoming restaurant brand, providing valuable insights into the competitive landscape and market trends

• Built the company's online presence from scratch, overseeing the development and launch of the website and social media pages
• Created and managed engaging content for the website and social media platforms, ensuring consistency with the brand's tone and identity
• Utilized SEO techniques to optimize the website's visibility and improve organic search rankings, resulting in increased traffic and engagement
• Developed and executed direct mailing campaigns for offline marketing, targeting over 1000 residential units in the neighbourhood to expand the business market

• Assisted in coordinating marketing events, including fashion shows and live shows, to enhance brand visibility and engage the target audience
• Provided on-site event support, coordinating with alumni and professors to ensure smooth operations and exceptional attendee experience
• Boosted overall increase in enrollment of 500+ high school students at the University during the pandemic

• Inspected and organized an average of 150 items per day for photo shooting, ensuring that items were categorized accurately and ready for use, resulting in a 20% improvement in efficiency.
• Ironed and prepared clothing for photo shooting, resulting in a 15% reduction in photo shoot preparation time.
• Accurately inputted item data in the system, including component and washing instructions, ensuring a 100% accuracy rate and reducing errors by 30%.
• Packed an average of 100 articles of clothing and accessories per day for shipment, ensuring that all items were properly secured, reducing shipment errors by 25%.

Postgraduate Certificate, Digital Media Marketing

● Dean’s Honour List in both Spring 2022 and Fall 2023 terms (GPA 3.85) ● Received Recommendation Letter from a photo storage company: My.

Bachelor Of Arts - Ba, Fashion And Textiles Marketing

• Business subjects include Fashion Marketing, Fashion Consumer Behavior, Fashion Entrepreneurship, Fashion Retail Promotion. • Coursework.

Exchange Programme, Fashion Merchandising

• Dean’s List of the College of the Arts (Spring 2019). • GPA: 3.94. • Courses related: Computer Applications in Retailing (Excel Pivot.

High School Summer Immersion Programme @ Campbelltown Australia, English

• Cultural Exchange programme • Global Awareness • Communication in English