Yi Chu Email & Phone Number

1. Conducted sales analysis by collecting, cleaning data, and categorizing them into different analytic perspectives, visualized and synthesized findings to present insights for management and investors.2. Led customer surveys by organizing fieldwork, analyzing, and sharing customer expectation fulfillment to measure product performance and optimize the product portfolio.3. Consolidated and summarized customer feedback from different customer voice sources; generated insights and shared understanding for product development opportunities.

1. Led market research projects to support marketing strategies and commercial priorities.2. Kept an eye on market area, consolidated research data, developed storylines, built presentation decks, and prepared recommendations on operation and strategic initiatives for leadership.3. Analyzed external media channel effectiveness and efficiency and measured marketing advertising mix and recommended on improving advertising performance.4. Reported market knowledge, customer understanding, and data-driven insights for management group and whole organization based on their need by collaborating with cross-functional teams.5. Led and worked together with research companies to secure research implementation in a professional way.6. Maintained loyal customer database with more than 500,000 customers and advised on customer engagement solutions based on analysis on customer trends and needs.

1. Incorporated yearly priorities and topics into compelling multi-platform events, and evaluated channel effectiveness to secure clear information flow among different stakeholders across all organizational levels.2. Mapped internal communication stakeholder landscape by networking among management group, HR, co-worker influencers to secure these stakeholders’ support and alignment.3. Organized co-worker activities, collected co-workers’ feedback and reported to management group.4. Managed website through designing and implementing yearly communication calendar, coordinated with stakeholders for content and graphic presentation, delivered result within lead time.

Trained to lead department coworkers and external service providers.

Master Of Science - Ms, Business Analytics, Customer Analytics Track, 3.93/4

Bachelor Of Business Administration (Bba), International Business