- Planning and Coordinating all APAC level digital activation - Managing all APAC membership programs including China, S.Korea, Japan, SEA and PAC.

- Planning and execution of key digital driven brand and product campaigns across all categories, such as Running, Basketball, Football, Originals etc.- Leading key consumer communication and activation for adidas offline stores, including Own Retail and member enabled franchise businesses.- Leading cross-company partnerships to leverage consumer synergies, such as adidas Joyrun, Vitality collaboration. - Driving partnership with Alibaba on key member engagement initiatives: adidas… Show more - Planning and execution of key digital driven brand and product campaigns across all categories, such as Running, Basketball, Football, Originals etc.- Leading key consumer communication and activation for adidas offline stores, including Own Retail and member enabled franchise businesses.- Leading cross-company partnerships to leverage consumer synergies, such as adidas Joyrun, Vitality collaboration. - Driving partnership with Alibaba on key member engagement initiatives: adidas x Tmall SuperBrandDay, Members Day, Double-11; bringing adidas to No. 1 leadership on Tmall in terms of member base, engagement and SOB. Show less

- Rolled out Reebok Consumer Engagement program, ReebokONE, in Greater China for both consumer and fitness instructors. - Enabled seamless consumer journey across all ReebokONE member touch points including reebok.com, Reebok franchise stores, Reebok social media channels and official Reebok eCom platforms- Launched Reebok WeChat Mini App, providing intuitive journey to ReebokONE members around all member activities and events booking system. - Launched Reebok WeChat popup store to… Show more - Rolled out Reebok Consumer Engagement program, ReebokONE, in Greater China for both consumer and fitness instructors. - Enabled seamless consumer journey across all ReebokONE member touch points including reebok.com, Reebok franchise stores, Reebok social media channels and official Reebok eCom platforms- Launched Reebok WeChat Mini App, providing intuitive journey to ReebokONE members around all member activities and events booking system. - Launched Reebok WeChat popup store to support hype product launches- Planning and execution of digital driven campaigns for Reebok to drive member acquisition and engagement as well as to drive member sales, repeat purchase and ROI. Show less

- Coordinate and manage project development, planning and prioritisation processes across multiple functions (Digital strategy, Own Retail, eCom, CRM & Omnichannel) - Engage with senior management to develop project scope, detailed project plan and define project owners, core team members and KPIs- Drive and coordinate with project teams to generate regular project progress - Prepare regular updates to senior management on overall project updates with objective perspective on… Show more - Coordinate and manage project development, planning and prioritisation processes across multiple functions (Digital strategy, Own Retail, eCom, CRM & Omnichannel) - Engage with senior management to develop project scope, detailed project plan and define project owners, core team members and KPIs- Drive and coordinate with project teams to generate regular project progress - Prepare regular updates to senior management on overall project updates with objective perspective on progress, priorities and directions- Develop and manage PMO tools for efficient and organised execution Show less

- Financial communication with existing and potential shareholders (sell-side & buy-side), financing partners and other external stakeholders- Provision of marketing services to the Executive Board and Senior Management - Annual & interim reports, press releases, presentations and speeches for adidas Group- Monitoring, analysing and interpreting trading in adidas AG’s share and ADR as well as shareholder monitoring- Preparation of investor events (analyst conference, field… Show more - Financial communication with existing and potential shareholders (sell-side & buy-side), financing partners and other external stakeholders- Provision of marketing services to the Executive Board and Senior Management - Annual & interim reports, press releases, presentations and speeches for adidas Group- Monitoring, analysing and interpreting trading in adidas AG’s share and ADR as well as shareholder monitoring- Preparation of investor events (analyst conference, field trips, investor day)- Management special projects (e.g. share buyback, perception study, proxy solicitation)- Preparation of competitor and retailer benchmark analysis Show less

Market Entry Analysis China - RFID Standard

- Method development for a customer research project- Interview with potential customers, documentation, analysis and result visualization - Progressing telephone and online research regarding potential customers and supplier