Yijung Li Email & Phone Number

Dublin, Dublin, Ireland

Dublin, Dublin, Ireland

Dublin, County Dublin, Ireland

ESW is an e-Commerce company that provides cross-border solutions to international brands like Nike and lululemon worldwide. - Collaborating with PM, PO, and Engineers to turn ideas into concrete designs - Gathering requirements for features with product teams - Partnering with UX Researcher for user interviews and usability test- Managing and prioritising the workload within tight deadlines

Seattle, Washington, United States (Remote)

DemocracyLab is a Seattle-based non-profit organisation that connects tech-for-good projects with skilled volunteers and socially responsible companies.- Collaborated with UX Researchers to obtain user insights and define problems- Attended weekly design meetings, presented progress to the team lead, project owners, and the CEO.

Dublin, County Dublin, Ireland

Gaderin: Research and interaction design for a new startup- Worked with the product owner to build out a platform where people can easily find social activities to do and also curate dates and leisure in Ghana. - Conducted UX research including competitive analysis and personas to gain user insights in-depth. Kimchi Hophouse: A restaurant’s brand refresh and web redesign (personal project) - Conducted research, wireframed, prototyped, and designed a responsive website to improve users’ browsing experience and increase menu readability Fluffi : An end-end (MVP) for an animal rescue organisation (personal project) - Created a mobile app that connects foster carers and volunteer management for regular check-ins on minding stray cats

County Dublin, Ireland

ISI Dublin is an award-winning English language school in Dublin that has won the Study Travel Star English Language School Europe in 2014, 2016, 2018, and 2021. - Understood business partners’ needs in order to get them the most suitable English programmes, as well as achieved sales targets and business goals - Attended overseas conferences to establish relationships with business partners - Responsible for management and development of junior team members and interns- Listened to clients’ feedback and brought them back for service improvement- Complied monthly newsletter and managed e-mail marketing campaigns on Mailchimp- Created social programme posters and managed school’s social accounts

Dublin

The English Studio is a language school based in both the UK market and Irish market. - Empathised with international students, helped them with programme selection and study visa application for Ireland and the UK - Ensured students were assisted with great support when selecting courses - Set client accounts and converted sales on CRM software Salesforce (achieved 150%+ monthly bookings averagely)

Taiwan

Isobar is a leading digital-native agency that delivers experience-led transformation, powered by creativity. It's also one of Dentsu's creative agencies. - Collaborated with cross-functional teams and brainstormed digital marketing ideas for key clients: Philips, Warner Bros., Pfizer, SUBARU, Reebok, Lays, Dell- Crafted digital media strategies and determined the best combination of media solutions for achieving campaign goals- Tracked multiple projects and delivered timely reports in order to maximise ad performance- Attended meetings and workshops with clients and stakeholders ; made recommendations for campaign improvement

Taiwan

- Developed buying strategy, buying plans giving, includes a budget allocation for key clients 20th Century Fox, Lays, Dell, Pfizer, Fidelity investments, Sinyi Realty, CHT, 7-11 City Cafe- Assisted in the management and development of junior team members- Responsible for training a group of summer interns, leading them to understand digital ecosystem and what media stands for in a campaign. - Cooperated with mediums such as publishers, bloggers, and YouTubers, to assure delivering an accurate message to the target audience.- Negotiated online ad space and cooperated with online platforms - Monitored campaign performance, assured the ads had reached estimated media exposure

Taiwan

Mindshare is a global media agency and part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.- Negotiated and cooperated with various online platforms in order to assess ad performance for key clients: Dyson, SONY music, SOFY, and POCARI Sweat- Developed effective media buying strategies and conducted media analytics - Optimised plans and budgets according to the best media mix- Participated in media planning to identify target audiences and craft campaigns - Managed ad accounts and provided user insights from ad performance

Taiwan

Scupio is the second biggest online Ad Network after Google in Taiwan. It's well-known at the BT (Behavioural Targeting) advertising. - Promoted the Scupio Ad Network and proposed sales plans in Scupio for customers- Conducted media plans and communication angles with multi Ad formats including text, banner, video materials- Liaised and maintained relationships with media and advertising agencies to keep them up to date on the products

Taiwan

We Lead is a search engine marketing and optimisation company, one of the Google Adwords agencies, authorised by Google. - Responsible for the operation of keyword campaigns on Google and Yahoo Ad Network- Conducted PPC (Paid Per Click) campaign proposal, provided the optimal advertisements in order to engage consumers- SEO (Search Engine Optimisation) plans delivering and online viral optimisation

Ux Academy, Ux/Ui Design

- Completed 480+ hours of coursework, building in-depth knowledge of the user experience design process. - Took part in regular group.

Ux Academy Foundations, Ux/Ui Design

Bachelor'S Degree, Communications Management

Activities and Societies: Dance Club