Yiling Zhang Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland, United States

Research: Conducted research on the Securitization of Art, designing psychology questionnaires to gauge public awareness and willingness to pay (WTP) for art-related investments.Tutoring: Instructed students in R, Python, and Excel, focusing on optimization, risk modeling, and simulation techniques.Academic Advisor: Offered expert guidance on dissertations, including marketing audit reports, campaign planning management, and creative production. Utilized market analysis tools and methods to enhance students' research, emphasizing data collection, analysis, and interpretation for informed decision-making

Market Analysis: Conducted independent industry data updates, including raw material prices, import/export volumes, and product market sizing, to inform strategic decisions.Pricing and Competitor Analysis: Captured mainstream product pricing, competitor performance, and factory costs to determine official pricing and distributor channel rates. Identified emerging competitors and their product launches.Data Analysis and A/B Testing: Utilized Excel for real-time invitation lists and visualization panels. Leveraged data for assessing marketing content and tactics, conducting A/B testing for optimization.

Build and operate SCRM system: Rely on the SCRM system to track user behavior, analyze user needs, and clarify user identity. Clarify user needs through the frequency and number of user clicks, automatically place ads according to user behavior, establish a point system to attract the attention of consumers and sales, and achieve accurate placement and digital user management; establish a data center to integrate a sales visualization management platform from front-end placement to final orders; combine external company information, brand history, and product introductions to establish a mobile digital corporate culture promotion platform.Content operation: output activity idea and supplier cooperation for implementation, achieve rapid growth of subscription and browsing in microblogging and public number platform. Develop corporate Bilibili account, publish knowledge-oriented content, and establish brand image to attract target customers.New product launch: Analyze customer needs and market size by questionnaires, and create user portraits and user experience processes.Prepare the live broadcast launch and visualize the live broadcast data.Campaign Management: Participated in organizing the industry summit including identifying the participating companies, conducting background checks, creating invitation letters, connecting with suppliers, and reviewing posters

Shanghai, China

Data Analysis & Market Insights: Proficient in analyzing performance data across major e-commerce platforms such as Tmall, JD.com, Pinduoduo, and Homefle. Translated data into actionable market insights to drive strategic decision-making.Competitive Strategy Development: Evaluated competitors' pricing, sales, and marketing strategies to inform and enhance our strategic planning, gaining a competitive edge in the market.Content Creation & Promotion: Spearheaded the transformation of product manuals and created compelling presentations for new product promotions, optimizing content to resonate with target audiences.Social Media Engagement: Devised and executed effective social media strategies, leveraging trending topics and engaging content to boost brand awareness and foster audience engagement.Influencer Marketing Oversight: Played a key role in the selection and management of Key Opinion Leaders (KOLs), ensuring their content adhered to brand standards and objectives.

Master Of Science - Ms, Marketing

Bachelor'S Degree, International Business, 3.4