Yi Lu Email & Phone Number

Beijing City, China

Represent Chinese celebrities to develop contacts and negotiate co-operation opportunities/deals with international clientsCoordinate with clients and manage Chinese celebrities’ international appearance

Beijing City, China

In charge of overall Aussie brand integration, brand daily communication, media/influencer cooperation strategy, PR project planning and execution and brand campaign planning/executionManaging all celebrity-related work and projects for Aussie and Pantene (over five different brand ambassadors) - Brand assets shooting: lead Aussie brand TVC and KV shooting project in Thailand; in charge of celebrity management, photographer team sourcing, pre-communication and management, as well as local production house management - Overall project lead for Pantene Milan trip to interview Chiara Ferragni, in charge of content creation, pre/on-site/post communication with Chiara's team - Daily communication with celebrity teams to maintain good relationships as wellas earn free publicity for clients

Beijing City, China

Coordinate and execute overall communication/public relations/marketing strategies for Amazon China (focus on consumable lines, including beauty, baby & toy, food & drink, etc.)Participate in and assist all kinds of marketing PR activities of Korean Air, co-managing Korean Air WeChat platform, including developing social media strategy, initiating social media campaign, and creating contentMedia relations- liaise with journalists on behalf of clientsCoordinate meetings and events, including press conferences, special events

Greater New York City Area

Plan and execute overall social media strategy for the boutique education consulting agencyManaging Facebook, LinkedIn, WeChat, and Weibo platformsManaging and creating overall bilingual social media content for all platformsSocial Media engagement tracking on a weekly basis and monthly reporting on performance

Beijing City, China

Created and in charge of “mLab Talk” project, which invites extraordinary industry professionals to give the high quality talk/lecture Provided industry insights to support GroupM China mobile planning teamCollected industry reports, trends, news, and cases to support GroupM China mobile planning teamDrafted bi-weekly newsletter to entire GroupM China (including Mindshare, Mediacom, Maxus, MEC) and all clients

New York

In charge of the production team during NYFW for Cosmopolitan China Interviewed designers during Fashion Week, including Michael Kors

Greater New York City Area

Provided insights to social media strategies during World Cup for Polish Vodka brand Sobieski; drafted Twitter posts for Sobieski, increased the social media reach during World Cup Represented company talk to Baijiu clients, including: Maotai, Shui Jing Fang, Lu Zhou Lao Jiao, etc.In charge of logistic preparation for the spirits industry most important festival- “Tales of Cocktail” for our spirits clients, including Baijiu team, CAMUS, Lucid AbsintheParticipated in Sobieski’s event planning and execution as logistic control and event photographer Researched media outlets and developed media contact lists in food and beverage field Created monthly/weekly reports for clients Sobieski, CAMUS, Lucid

Beijing City, China

Monitored media, aggregated press clips, updated media listsDrafted press releases and briefed documentsMaintained and expanded relationships with mediaParticipated in events planning and executionProvided logistic control in 2012 F1 Shanghai Ferrari&Hublot event

Master Of Science (M.S.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), Human Resources Management/Personnel Administration, General