- Merchandising strategy for ECCO Accessories China- Sales driving for both wholesale and retail- Account management and sales operation

Planning, implementation and execution of seasonal integrated marketing plans in the areas of CRM and general marketing in terms of seasonal campaign development, brand tracking, trade marketing and media buy.

Overseeing and execution of interactive marketing, including loyalty program, e-news lettering program and branded site maintenance and optimization.

International Management Trainee at ECCO, building knowledge of the global organization and a holistic business understanding of the entire supply chain, from Production to Retail shops. I have been through the following sections of assignments and exposed to a variety of business scenarios.Leather R&D and mass production (September 2010)- ECCO tannery in Dongen, the Netherlands- Develop the knowledge and experience of leather production and salesShoe mass production (October 2010 - July 2011)- ECCO shoe factory in Martin, Slovakia- Develop the knowledge and experience of shoe mass production, including Training, QC, Lean & Work Study, Kaizen events, Technical, Logistics, Planning, Purchase and Production projects.LEAN project training (March 2011)- ECCO tannery in Surabaya, Indonesia- Hands on project to smooth the production following LEAN concept and principlesGlobal Public Relations (July 2011 – May 2012)- ECCO Headquarters in Toender, Denmark - Coordination in connection with press trips- Coordination in connection with global PR events, like ECCO Walk in Style- Internal and external contact for PR related materials- Social media and online campaign content generationEcommerce and wholesale marketing (June 2012 – February 2013)- ECCO USA Headquaters in Londonderry, NH- Supported the launch of the new Demandware e-commerce website- Developed a wholesale marketing toolkit to be used for SS13- Social media content management including calendar mapping and analysis- Events support, such as OR and sales conference- KPI development and campaign measurementsCRM and retail marketing (February - July 2014)- ECCO sales office in Singapore- Prepare and launch of ECCO global loyalty program ECCO MOMENTS in Singapore- Set up the newsletter communication channels and calendar- Social media and branded site management- Event support for the 50th anniversary interactive campaign

- Planning and shooting the internal corporate communication videos- Editing business magazines- Assist establish marketing strategy plan - Coordination for PR activities.

- Assistant the entire work flow of TV programme production - Audience feedback analysis during Beijing Olympics