Ying Yang Email & Phone Number

Guangzhou, Guangdong Province, Cn

Guangzhou, China

Background：Occupied over 60% market share of global intelligent inverter pool heat pump B2B industry, with an annual revenueof over 2 billion. Mitsubishi's "Strategic Partner for Electric Compressors". Duty: Leading promotions of 3 global brands and ateam of 6.Boosted leads by 138% by building, tracking and analyzing conversion attribution based on consumer media data, userprofiles, and sales data and by outputting user pain point and market forecast with sales team.Developed 360 consumer engagement by 700%, fans by 75%, impressions by 400%, by creating and posting content(case studies, webinar, etc.) across social platforms (Facebook, LinkedIn, YouTube as main ones).Drove website traffic growth by 168% and referrals by 300% by curating blog contents and PR advertorials to meetindustrial trends and developing leads generating campaigns across DTC and social medias.

Guangzhou, China

Background: Listed on the Hong Kong stock exchange, a 100-billion real estate enterprises, and ranked 13th in the list of top 100 Chinese real estate enterprise. As a company brand’s co-founder, boosted annual sales from 0 to 15 billion in 3 years.Managed and transformed a marketing budget over 15 million to 2.1 billion sales by developing new product promotions, managing product life cycle, conducting and prioritizing over 13 IMC campaigns with 72 agencies.Accumulated over 50+ authoritative newsletters and 89,000 exposure by planning co-branding event marketing with Minecraft; sold 0.5billion in 5 days by cross-over with McDonald's, FengXing, Fresh Hema &KOLs.Generated 20% more leads and visitors exceeded 10,000 at the peak day by optimizing customer-facing materials after cross-analyzing the exposure, visitor and transaction data of market & share performance regularly; enhanced conversions rate from 0 to 11.3% in 6 months by operating cross-channel private domains.

Guangzhou, China

1. Monitored the progress of the whole case, reported directly to Account Group Director and simultaneously promoted 5 brands and 25 projects with 100% contract renewal ;2. Organized customer meetings, proposed independently competitive reports, fully communicated, sorted customer brand needs, coordinated work of 3 creative groups and 2 agencies;3. Planned new branding extension strategies and the annual new product launch campaign, proposed creative symbols for the big idea.

Guangzhou, China

Conducted daily management of the official Weibo of “NanyueHope Project” and“Free Lunch for Children”.

Guangzhou, China

Took charge of holistic planning and compiling of annual brand picture albums.Updated the information on the official websites.

Master Of Art, Digital Media And Culture

This course is aimed at students from a range of disciplinary backgrounds who want to learn more about the emerging field of digital.

Bachelor Of Arts (B.A.), Advertising, 3.8/5

Activities and Societies: Enactus (Cadre of Multimedia Technology) Yoga Club (as a regular player and a promoting director) Student.