Ying Zhou Email and Phone Number
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Extensive knowledge of brand building and construction, strong skills to formulate and develop marketing strategy Professional experience of working in fortune 500 companies as senior management Familiar with various media types, 5+ years of working experience in medium industry Highly self-motivated and enjoy challenges, proficient in handling multiple tasks simultaneously and work under pressure Excellent English and Mandarin, experience of working and studying in multinational environment, strong communication skills with cross functional teams
Toshiba
View- Website:
- business.toshiba.com
- Employees:
- 1480
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Head Of Marketing And Senior Marketing Communications ManagerToshibaShanghai, China
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Head Of Marketing/Senior Marketing Communications ManagerToshiba Apr 2010 - PresentShanghai City, China Responsible for developing and driving an overarching Marketing Communication/Brand strategy in China to enhances the company's reputation as a leading provider (continuous 15 years’ No.1 of market share in Chinese market.) Establish and manage A&P budget & spending for brands/product group identified as key responsibility to ensure the optimized ROI and brand awareness. Plan and oversee execution of all promotion campaigns for customer and sales; Forecast brand performance and create marketing plan and materials for all products ensuring high engagement levels. Responsible for integrated Above-The-Line and Below-The-Line communication plan including advertisement, PR, exhibitions, customer fairs/events, sales conventions and relative promotions. Manage agency resources to implement multiform marketing programs Direct the activities for the purpose of analyzing market development, consumption trends, and competitive information’s database. Work closely with global communication teams to formulate and execute the marketing promotional plans in China. Coordinate and support Taiwan, Hong Kong and Singapore divisions to formulate and execute marketing plan in East Asia Create and manage implementation of CSR (corporate social responsibility) programs in China to support business objectives. Monitor and adjust company VI (Visual Identity) system by leading internal design teams and external agency. -
Marketing Communication ManagerToshiba Apr 2008 - Mar 2010Shanghai City, China Plan and organize nationwide marketing activities including exhibitions, forums, seminars, road shows, customer and partner events. Create and use digital mediums and promotion tools to manage online programs and social media activities including corporate website, Weibo, WeChat, mobile Apps and SEO(search engine optimization) to maintain strong presence. Executing digital marketing, SEM, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing. Work closely with the sales and product team to support and oversee the development and implementation of client-specific strategies Manage special events such as sponsorship, launch parties introducing new properties, or other activities the firm supports in order to gain public attention Formulate and execute company VI system including various propaganda materials like promotion gift, dealer store design, POP design and produce Manage all kinds of incentive trips for nationwide partners and staffs.
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Program Planner In ChiefShanghai Media Group Feb 2003 - Jul 2005Shanghai City, China Participated to establish entertainment &culture news department. Responsible for daily news programs planning, project selection and layout. Formulate advertising price and marketing expansion including coordinating with Times Warner Australia to implement marketing projects -
JournalistShanghai Media Group Jul 2001 - Jul 2003 Participate in establishing famous news program Hotline, and produce independent feature program which won Shanghai Women’s Journalist Award as youngest member in News Center. Involved in various domestic large-scale cultural activity report including the APEC meeting in China, the mayor of Shanghai daily meeting, Shanghai International Film Festival, Shanghai International Music Festival, Hong Kong International Film Festival.
Ying Zhou Skills
Frequently Asked Questions about Ying Zhou
What company does Ying Zhou work for?
Ying Zhou works for Toshiba
What is Ying Zhou's role at the current company?
Ying Zhou's current role is Head of Marketing and Senior Marketing Communications Manager.
What is Ying Zhou's email address?
Ying Zhou's email address is zh****@****ina.com
What is Ying Zhou's direct phone number?
Ying Zhou's direct phone number is (212) 596*****
What schools did Ying Zhou attend?
Ying Zhou attended Loughborough University,uk., 上海大学.
What are some of Ying Zhou's interests?
Ying Zhou has interest in Singingmc, Social Services, Civil Rights And Social Action, Education, Management Training, Digital Photography, Arts And Culture, Animal Welfare.
What skills is Ying Zhou known for?
Ying Zhou has skills like Marketing Strategy, Brand Management, Marketing Communications, Event Planning, Event Management, Media Relations, Social Media Marketing, Marketing Management, Social Promotion, Csrs, Corporate Branding, Brand Awareness.
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