Yissel Ayala Email & Phone Number

Washington, Dc, Us

Maryland, United States

• Direct the execution of gameplans (planograms) for Under Armour at select stores. • Organize inventory for Global VM and Marketing teams onsite at the UA HQ Showroom. • Style mannequins in alignment with client preferences and product availability.• Cultivate strong relationships with prominent retailers, including Kohl’s and Dick’s Sporting Goods.

•Maintain an elevated presentation of Polo Ralph Lauren holiday collections at Macy's stores while building relationships with the Macy's teams.• Set and maintain quarterly Dockers updates taking before and after photos for the client.

New Jersey, United States

• Successfully revitalized the Ladies’ department of the second highest-grossing store in the district, securing a solid last quarter and achieving sales targets. I consistently drove conversion and UPT, often netting a 52% increase TY/LY.• Routinely completed the sample picking of all garments for campaign launches, leveraging trend and inventory analysis to create clear stories, inspiring, wearable buying suggestions, and well-styled mannequins, while maintaining brand identity.•… Show more • Successfully revitalized the Ladies’ department of the second highest-grossing store in the district, securing a solid last quarter and achieving sales targets. I consistently drove conversion and UPT, often netting a 52% increase TY/LY.• Routinely completed the sample picking of all garments for campaign launches, leveraging trend and inventory analysis to create clear stories, inspiring, wearable buying suggestions, and well-styled mannequins, while maintaining brand identity.• Proactively identified commercial opportunities and then executed floor moves based on joint decisions with management.• Orchestrated a department move that catapulted the store's sales market rank from 318 to 148 out of 504 US locations within 1 week, surpassing 170 additional stores in Ladies' department sales.• Outperformed Q1 sales goals in the Kids department, exceeding last year's results by 355% and ranking #1 in the district through proactive stock assessments, sales analysis, consulting, and implementing management-approved merchandising strategies.• Analyzed the business and followed up on Store KPIs weekly to drive sales through ad-hoc optimizations.• Traveled to multiple H&M locations to support the Expansion Team in securing stores for grand (re)openings. Show less

New York, New York

• Generated weekly sales reports and analyzed sell-through data to make strategic merchandise moves, resulting in positive fiscal outcomes.• Conducted walkthroughs with management to ensure seamless execution of visual standards, fostering an appealing store environment.• Created visually engaging presentations for the corporate visual team and management by photographing the store after re-merchandising.• Led and guided the visual team in executing dressing and styling for window… Show more • Generated weekly sales reports and analyzed sell-through data to make strategic merchandise moves, resulting in positive fiscal outcomes.• Conducted walkthroughs with management to ensure seamless execution of visual standards, fostering an appealing store environment.• Created visually engaging presentations for the corporate visual team and management by photographing the store after re-merchandising.• Led and guided the visual team in executing dressing and styling for window displays and interior mannequins.• Coached store staff at all levels on best practices for visual standards, enhancing overall store aesthetics.• Traveled to provide support and training to the visual merchandising team during the grand opening of the Brooklyn store.• Demonstrated flexibility and maintained perfect attendance to meet business needs effectively.Assumed responsibilities as the point person in the absence of the dual-site visual manager. Show less

Greater New York City Area

• Collaborated with VM coaches and department managers to merchandise products and drive sales, contributing to the store's top ranking within the company just one week after opening.• Strategically cross-merchandised Harry Potter products in prominent, high-traffic areas, leading to the store becoming the second highest-grossing in the US for Harry Potter sales.• Trained management and retail personnel on store standards alongside the visual manager.• Managed inventory and… Show more • Collaborated with VM coaches and department managers to merchandise products and drive sales, contributing to the store's top ranking within the company just one week after opening.• Strategically cross-merchandised Harry Potter products in prominent, high-traffic areas, leading to the store becoming the second highest-grossing in the US for Harry Potter sales.• Trained management and retail personnel on store standards alongside the visual manager.• Managed inventory and maintained displays, ensuring product availability and adhering to priority guidelines.• Conducted competitive market analysis by studying competitors and reported findings to the buyers, aiding in informed decision-making.• Implemented visual merchandising initiatives for all departments in alignment with corporate directives.• Collaborated with management to execute monthly floor moves, enhancing the store layout and product visibility.• Exercised creative autonomy in displaying trends while adhering to store standards.• Installed and audited in-store navigation and marketing signage to optimize sales for products, campaigns, and promotions. Show less

New York, New York, United States

• Ensured consistent brand design and voice by co-managing over 80 international chapters • Collaborated with artists and partners to develop visual content for events and campaigns• Curated and procured goods and services from vendors and marketing companies like Allied, through cold emailing, networking and following through with warm and qualified leads; including coordinating shipments of promo goods from Warner Bros., securing a year-long sponsorship from Forbidden Planet… Show more • Ensured consistent brand design and voice by co-managing over 80 international chapters • Collaborated with artists and partners to develop visual content for events and campaigns• Curated and procured goods and services from vendors and marketing companies like Allied, through cold emailing, networking and following through with warm and qualified leads; including coordinating shipments of promo goods from Warner Bros., securing a year-long sponsorship from Forbidden Planet, acquiring free catering for our events• Worked with my co-founders to develop and implement consultation and conflict resolution strategies Show less

Greater New York City Area

• Rendered company flats in multiple fabrics and colorways for a capsule collection of clothing and accessories using Adobe Photoshop and Illustrator while adhering to the brand's distinctive art style and meeting a tight deadline.• Created fabric swatches in Photoshop and Illustrator by scanning fabrics and rendering stripes and patterns.

New York

• Oversaw a staff of four to eight receptionists• Grossed over 25K in sales, in just over a year, including the shop's most expensive, hard to sell items• Motivated the team to increase sales and ensure efficiency. This was done through regular positive reinforcement, goal reminders, competitions, and organized team building events.• Traveled between three locations to support the business• Aided in resolving staffing issues• Responded to customer complaints and… Show more • Oversaw a staff of four to eight receptionists• Grossed over 25K in sales, in just over a year, including the shop's most expensive, hard to sell items• Motivated the team to increase sales and ensure efficiency. This was done through regular positive reinforcement, goal reminders, competitions, and organized team building events.• Traveled between three locations to support the business• Aided in resolving staffing issues• Responded to customer complaints and comments• Managed product inventory Show less

New York, New York

New York, Ny

• Grossed over 2k in one weekend by hand-selling at a convention• Created and maintained several ongoing newsletter, sales, and image databases in Excel.• Traveled locally, nationally and overseas to support the business, by visiting comic book stores to deliver goods, get customer insights and build relationships with our sellers.• Conceptualized, designed, and photographed original content for social media.• Researched graphic design trends for marketing, forecasts, and… Show more • Grossed over 2k in one weekend by hand-selling at a convention• Created and maintained several ongoing newsletter, sales, and image databases in Excel.• Traveled locally, nationally and overseas to support the business, by visiting comic book stores to deliver goods, get customer insights and build relationships with our sellers.• Conceptualized, designed, and photographed original content for social media.• Researched graphic design trends for marketing, forecasts, and creative inspiration.• Hand illustrated comic pages for editorial and promotional purposes Show less

New York, Ny

• Led the store to achieve over 13% of its annual sales, outperforming coworkers by double, through exceptional display techniques and delivering excellent customer service.• Implemented a dynamic display for a fall heel collection, resulting in a staggering 170% increase in sales.• Designed, sourced, shopped, budgeted for, and assembled captivating in-store displays for the SoHo and Union Square locations, incorporating prop styling and lighting to create visually appealing… Show more • Led the store to achieve over 13% of its annual sales, outperforming coworkers by double, through exceptional display techniques and delivering excellent customer service.• Implemented a dynamic display for a fall heel collection, resulting in a staggering 170% increase in sales.• Designed, sourced, shopped, budgeted for, and assembled captivating in-store displays for the SoHo and Union Square locations, incorporating prop styling and lighting to create visually appealing experiences.• Maintained consistent adherence to Brand Marketing guidelines to ensure optimal product appeal and alignment with the brand image.• Assisted the Store Manager with various operational responsibilities, including inventory management, shipments, physical inventories, sales replenishment, and store maintenance. Show less

New York, United States

New York, Ny

New York, Ny

• Supported in all areas of design including: hand drawing and garment specs, CAD renderings oforiginal denim embellishments, updating pieces on PDM, assembling boards for line meetings,managing line sheets, choosing and filing swatches and denim samples, maintaining fabric archive books, trim sourcing, sewing• Contributed original designs to the Holiday and Spring 2011 MICHAEL Michael Kors collections• Maintained the showroom and set up merchandise presentations for client… Show more • Supported in all areas of design including: hand drawing and garment specs, CAD renderings oforiginal denim embellishments, updating pieces on PDM, assembling boards for line meetings,managing line sheets, choosing and filing swatches and denim samples, maintaining fabric archive books, trim sourcing, sewing• Contributed original designs to the Holiday and Spring 2011 MICHAEL Michael Kors collections• Maintained the showroom and set up merchandise presentations for client meetings Show less

Bachelor Of Fine Arts - Bfa, Fashion Design: Sportswear

Activities and Societies: Phi Theta Kappa, Theatre Ensemble Mentored by Carolina Herrera for senior BFA collection

Bachelor Of Fine Arts - Bfa, International Fashion Design Knitwear Design, Merchandising, Research And Development

Activities and Societies: Attended Milano Unica, Piti Filati (Florence), and Piti Immagine Knitwear Design, Merchandising, Research.

Associate Of Arts And Sciences - Aas, Fashion/Apparel Design

Activities and Societies: Phi Theta Kappa Honor Society, Dean's List, FIT Theater Ensemble, Gown featured in AAS Exhibition

Fashion Endorsed Diploma, Fashion Design And Garment Construction

Activities and Societies: Outstanding Services to the School, NAMSB (National Association of Menswear Buyers) Incentive Award, Liz.