Yiuwing Lam Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Senior Lead Creative on some of Peacock's biggest Scripted Original tentpoles and talent priorities such as "Mrs. Davis" (Damon Lindelof), "Based on a True Story" (Kaley Cuoco), "In the Know" (Mike Judge) and the "The Day of the Jackal" (Eddie Redmayne). Responsibilities include:- Creative Lead on all AV and social assets.- Collaborating with design team on Key Art and ancillary design assets for red carpet events, SXSW activations, custom email marketing, branded partnerships (such as a Buffalo Wild Wings and Google) and digital OOH such as Peacock Live Video Billboards and the Times Square Spectacular screen.- Producing the first ever AI generated spot for Peacock- Working cross functionally with Peacock's social, media, marketing and PR teams to develop first to market ideas; - Collaborating with Peacock creative tech teams to create innovative tech marketing such as interactive landing pages and hacking our Peacock app software page to coyly promote upcoming Scripted Originals. - Ideate, pitch and write strategy decks and kick off decks; collaborate with copy team on radio, podcast and email creative- Mentor and guide younger producers and PAs, giving them real opportunities to participate, grow and learn

Santa Monica, Ca

Senior Video Producer for Hulu's internal creative agency, Greenhouse. Responsibilities include:- Creative Lead for Hulu's Integrated Marketing/ Ad Sales division: pitching, writing, producing and directing spots for clients such as GEICO, XBOX, Squarespace, Apple, Ebay, Subaru, Lexus, Jeep, Reese's, Thomas, Universal Pictures, Sony Pictures. Highlights include first to market Story within a Stream sequential spots for GEICO in conjunction with the newest season of "Veronica Mars"; Series of spots featuring RZA from the Wu-Tang Clan for a Gear of Wars 5/ XBOX and Hulu's "Wu-Tang: An American Saga"; And a spot for the launch of Jumanji 2: The Next Level featuring the main cast that won a Clio Bronze. - Lead Video Creative for all video marketing creative for Hulu Originals: "The First" (starring Sean Penn; exec produced by Beau Willimon), "Safe Harbour", "Ballet Now" and "Ramy" (Starring Ramy Youssef and produced by A24). Video Producer for Hulu Originals: "The Handmaid's Tale", "The Looming Tower", "Castle Rock" & "I Love You America with Sarah Silverman"- Lead Video Producer for Hulu Brand & Sports campaigns for: Winter Olympics, March Madness & NHL Playoffs.

Freelance Director of commercials, branded content, music videos and films. My debut feature film, "Prank"​ was hailed by critics as a "mesmerizing and unforgettable film"​ and was released domestically by RLJ Entertainment (Bone Tomahawk, Cabin Fever 2, Winnie Mandela).Directing portfolio: www.yiuwinglam.com

Burbank, Ca

Writer/ Producer for #1 Channel for Preschoolers. Duties include:- Pitching, Conceptualizing, Scripting, Producing, Directing short form creative for multi- platforms (linear, social and digital) to generate awareness, ratings and social activity.- Collaborating with all departments in Disney Channel Worldwide to execute high level creative seamlessly and on brand.- Working with production companies and media agencies to creatively shape content Projects include:- Writer/ Producer for tentpole premiere promos and short form content for high value Disney Junior franchises: The Lion Guard, Doc McStuffins, Mickey and the Roadster Racers, Miles From Tomorrowland and PJ Masks.- Created creative marketing campaign deck for all platforms for the launch of the All New Muppet Babies franchise for 2018.- Writer/ Producer/ Director for Disney Junior's pro social heritage campaigns that featured live action shoots involving conductor Gustavo Dudamel, pro soccer player Katie Johnson and actor Hudson Yang.- Lead Creative on Disney Junior's Be Inspired Campaign featuring celebrity chefs like Niki Nakayama, Jessica Koslow, Ray Garcia and a live action Doc McStuffins to promote healthy eating.

- Creative Director for Internal Creative Agency/ Production Company Division of OWN; - Pitched, Wrote, Directed and Produced Linear, Digital and Social Branded Short Form Content and spots for Fortune 500 clients such as: P&G, Chevrolet, Walgreens, Amazon, Wells Fargo, Sony Pictures, Fox Searchlight, Walt Disney Studios, Universal Pictures, Del Monte, USAA, Petco, Payless, Toyota, Ikea, Prudential, Secret;- Directed spots starring Kevin Hart; Lisa Ling; Soleil Moon Frye; Holly Robinson Peete

Freelance Promo Writer/ Producer for NBCUniversal's International On-Air Promotions department.

Senior Staff Writer/Producer for G4's Brand & Creative Team. Tasked with writing and producing on-air promos for G4 Television Network.

Wrote and produced launch and episodic promos for OWN shows such as "Addicted to Food", "Why Not with Shania Twain", "Unfaithful" and "Ryan and Tatum: The O'Neals" as well as writing and directing an integrated marketing commercial for Kellogg's.

Wrote, produced and edited promos for the Meerkat Manor show for The Hub TV channel.

Wrote and produced promos for Olympic and lifestyle sports channel. Wrote and produced series of on-air promos for Vancouver Olympics.

Writing, producing and editing on air promos for MGM's HD network on a freelance basis.

Writing and Producing on-air promos