Lin Yang Email & Phone Number

Palo Alto, Ca, Us

Menlo Park, Ca, Us

-Led MetaPay wallet, MetaPay/ checkout - Commerce and checkout platform: checkout UX infra, Order Management system, checkout APIs, payment, methods, ML based optimization- Ads signal initiatives and new Ads products

New York, Ny, Us

- Launched Venmo QRC product from Zero to One to enable safe and frictionless in-person payments- Developed Pay with Venmo online with merchant pay fast- Managed Venmo Pay-out product to enable creative use cases at scale for merchants and partners

San Jose, Ca, Us

- Worked on PayPal online checkout for partners- Led merchant experience of PayPal Commerce Platform for Partners, e.g. FB, Shopify, BigCommerce.

San Francisco, California, Us

- Launched vendor services in 8 months and generated $x00k ARR, leading a team of engineers, PM, and designersDeveloped an advertisement platform for vendors to understand trends, communicate with security professionals and promote products to target demographicsDefined roadmap through customer interviews and competitive research.Crafted user stories, wrote PRD and deliver UX/Mockups working with designers for features, vendor dashboard and admin panelArchitected “Vendor Profile Builder” to enrich product details and improved product profile completion by 35%Improved “Product Promotion Wizard” and resulted 70% increase in paid product promotionIncrease retention by 25% by analyzing the engagement funnel and designing specific onboarding feature and email campaigns- Improved activation and retention for online community users by 50%Conducted regular user research and analyze user engagement data to form the product roadmap and 2x the user engagement KPIs in 6 monthsCollaborated with tech team to improve scalability and site speed by reactivity management, database optimization, code refactoring and meteor.js upgrade-Rebuilt the agile development processes and increased the release output by 2X, with a simplified JIRA board, and strict prioritization of features and backlogs

Palo Alto, California, Us

- Oversaw growth team including lead generation, marketing and sales operation- Hired and developed a high performance growth team- Established the sales process and increase the funnel velocity and close rate- Developed a multi-channel strategy and increased target customer list by x0%

Mountain View, California, Us

● Hired and trained a product team of 4 to drive onboarding engagement and new user flow● Analyzed engagement data to predict retention and LTV, using Mixpanel, Tune and internal attribution system● Worked with BI team to build the analytics infrastructure using redshift and Looker, to measure LTV impact of product features and revenue attribution.

Foster City, Ca, Us

● Built and grew credit revenue & users by ~10x, overseeing user acquisition, product management, and revenue optimization. ● Led end to end product innovation and development, including brand position, PRDs, segmentation and persona, technical development and launch promotions● Established product analytics and enable Omni-channel tracking with Tableau, Hive /Hardoop and internal analytic tools.● Implemented API integration with service partners including credit Unions, retargeting service and personalization tools● Increased conversion on mobile website/app by 35%, by UX optimization and funnel analysis● Scaled revenue by 3x through analyzing segmentation and implementing offer personalization● Managed user acquisition and media growth across Own & Operate sites, email, paid search, advertorial, display, re-targeting, call center, social media and affiliate networks

Foster City, Ca, Us

● Managed a 30+ team, $20+ M P&L and product roadmaps for a portfolio of personal finance products- Developed strategic vision for the portfolio and prioritize resources based on portfolio analysis- Worked with sales team and customers to understand product needs and evolve product roadmap- Track record of hiring, managing a high-performing team of product managers, developers, editors, analysts etc. ● Managed product development, go-to-market strategy and growth partnership - Owned the product roadmaps and Agile development process to delivery award winning financial services products- Drove user acquisition, engagement and monetization using Google Analytics, Tableu, mix panel, and internal tools- Developed products and integration APIs to win major media partners, e.g. MSN, AOL, U.S. News etc.- Executed high flow of A/B testing to identify new revenue and engagement features, using Optimizely and QUART● Conducted acquisition due diligence and managed integration of new media business to the full extent of synergy

Boston, Ma, Us

Extensive experience in commercial due diligence, growth strategy and operation improvement, with a focus on technology and media. Case examples include-Managed commercial due diligence for a $200+ M acquisition of the largest supply side platform for social media advertising- Managed workplan for three Associates and communications with managers, VPs and clients

Boston, Ma, Us

Case examples include- Evaluated a acquisition target in China for a $10B packaged food products company- Developed growth strategy for one of the largest industrial products company

Foothill Ranch, Ca, Us

● Extensive product development and management for performance and military eyewear, working with global teams and international vendor networks● Developed and tested consumer electronic eyewear, with bluetooth and MP3● Led sales training for Oakley China and marketing events at Beijing Olympics in 2008

Beijing, Cn

- Built a project management system (c# .net), leading two junior software engineers

Mba, Marketing, Strategy, Entrepreneurship

Ms Of Material Engineering

Bachelor Of Engineering (B.Eng.), Industrial Automation, Electrical Engineering