Yehuda Goldberg Email & Phone Number

Tel Aviv Area, Israel

Tel-Aviv Israel

Jerusalem, Israel

● Created the companies brand Identity by designing the website w​ww.GameLock.com​, writing and producing 2 explainer videos and the home page jumbo tron video, Implemented easy 1,2,3 step info-graphics which are used site wide and in return envelopes; all of which directly effected the consumer adaption process and led to a decreased bounce rate and increased engagement.● Designed a 5 year aggressive marketing plan & budget across 10 channels Including social, email, SEM, coupons, affiliate marketing, content marketing, PR, video & display with a strategic goal of easing the cost per acquisition by focusing on using current customers as brand ambassadors.● Launched and grew the companies content strategy by hiring industry professional writers, posting relevant content and implementing incentive and prize campaigns which resulted in clear and concise product page content, 4 SEO-juicy and engaging blog posts a week and 6+ daily posts per network which boosted user conversions and built an engaged returning audience.● Designed and implemented bi-weekly newsletter which generated well above industry standard open and click through rate’s.● Worked daily with the technical team to automate marketing campaigns on comparative search engines, coupon sites and affiliate programs. generate and implement website assets and assist in brainstorming, wire framing and testing new front and back end features.

Tel-Aviv, Israel

●Generated over $1,000,000 of monthly revenue by single-handedly managing, maintaining and optimizing Adorika's media exchange platform (Yahoo’s Right Media), which included 114 publishing partners, 102 advertising partners and relationships with 260+ direct global publishing partners.●Eased inter-department workflow by implementing a more organized method of account structure and reporting analysis techniques across Adorika’s ad server platform, which directly resulted in growth of revenue and profit margin.●Trained new and existing recruits on Adorika's technology, and customer recruitment & retention by designing training programs from A-Z, and creating a thorough questionnaire guide to be used with active and new clients.●Maximized employee focus by restructuring the media team and assigning specific verticals and territories for each team member.●Assured that goals were met and that procedures were kept by conducting weekly and monthly reviews with each individual team member, while helping to troubleshoot and escalate technical issues.●Built and implemented Media department's commission structure, including team members' monthly and quarterly goals, adding incentivized prizes for outstanding performance.●Centralized and simplified inter-department communication between the Finance and Media departments by building custom billing report templates.●Assisted HR in pinpointing appropriate media buyer candidates by designing a recruitment test that judged web savviness, experience level with Excel, English written skills and overall understanding of media buying from an analytical and client recruitment perspective.

Tel-Aviv, Israel

● Managed and maintained the company’s entire media buying exchange platform, and direct relationships with 195 global publishing partners, generating over $700,000 of monthly revenue.● Purchased media from over 60 direct publishers using various different web-based ad serving platforms, generating an average of over $80,000 in monthly revenues.● Maximized return on investments by optimizing campaigns using analytics reporting with custom metrics.● Analyzed potential publishers' websites, platforms and software to assure reliability and minimize discrepancies.● Initiated media buying tests across various regions, and markets in order to gauge Publishers' revenue potential.

Bergenfield, Nj

● Improved costs during development periods by designing web interface internally, negotiating data center services, and applying free marketing tactics such as educating on tech forums. ● Created a new form of client revenue by servicing marketing firms, which established over 35 B2B accounts, and $175,000 in monthly sales. ● Oversaw efficiency in the company by analyzing reports such as resource usage, benchmarking, and click-thru ratios in order to identify with client expectations. ● Hired and managed team of 4 programmers to build proprietary software, customized to the clients’ needs, by setting goals, paying attention to detail, and developing work flow standards for employees to adhere by

New York, Ny

● Lead design, development and implementation of 1iota.com resulting is mass operations consolidation● Oversaw and maintained seating utilized by 350 guests daily by delegating responsibility to 18 audience coordinators, and following leadership guidelines based on morning meeting targets. ● Produced gorilla marketing material to maximize prospect-to-guest conversion with flyer templates entitled “Carson Tonight!” which became mandatory protocol for all audience coordinators. ● Assisted in major event strategies such as "2004 New Year's Show" by implementing safety through audience organization.