Yoann Mary Email & Phone Number

Paris, Fr

La Garenne-Colombes

- Gestion et déploiement de campagnes marketing mobiles (Facebook Ads, Twitter Ads, Adwords et autres réseaux mobiles) autour des applications FreePrints, FreePrints Photobooks et FreePrints Photo Tiles- Gestion et optimisation des dépenses et budgets marketing conséquents pour favoriser le ROI- Promotion de l'application sur les réseaux sociaux et communautés mobiles- Déploiement de stratégies de communication BtoC (mailing, push notifications, ...)- Mise en place d'emails transactionnels et comportementaux- Maximisation de la réputation des apps- Aide à l'amélioration des applications

Vélizy, France

DEFINE AND APPLY THE MARKETING MIX:- Identify the key factors of success of a game- Benchmarking and analysis of competitors- Find the right positioning according to the game (title, price, features, icon…)- Advice to implement the best economic system for the game- Relationship with Apple and Google editorial team- Back catalogues animationCARRY OUT CREATION OF MARKETING & COMMUNICATION ASSETS:- Define Marketing Plan- Define all the marketing assets: icon, screenshots, trailer, teaser, product sheet, banners, achievements…- Run acquisition campaigns (A/B testing)- Create game file on iTunes Connect and generate game buildsDEFINE AND APPLY THE COMMUNICATION STRATEGY:- Close relation with worldwide press (specialized & mainstream)- Create and send PR to journalists- Organize PR events (hands-on, showcases, interviews…) with journalists to promote games- Coordination with international teams to apply the communication strategy worldwide- Book advertising campaigns with major video games medias- Community management on forums, websites and social networksPARTICIPATE TO THE EDITORIAL STRATEGY:- Test games send by studios- Find and select games with competitive advantages- Advice and follow studios with best practices along the development process GAME ANALYSIS- Define and implement a tag plan to track and optimize player experience and game quality- Define the KPIs (DAU, Retention, churn) to improve game monetization and retention- Monitor acquisition and publishing campaigns- Report key information and figuresCONSULTING MISSION- Coca-Cola Zéro All Stars IslandMORE THAN 50 GAMES LAUNCHED (iOS / Android / Steam) :- My Brute- Yslandia- Blindtest.com - Questions pour un Champion- PyramidVille Adventure- iSlash- The Sandbox- Hidden Runaway- Astérix Mégabaffe- Joe Dever's Lone Wolf- Jewel Galaxy

Arcueil

Etude de marché (veille concurrentielle, CRM, sondages, audit de satisfaction client)- Evénementiel (organisation du stand pour Japan Expo, PLV, T-shirt, flyers, sélection de produits)- Communication (optimisation et design du catalogue professionnel, tutoriaux d'utilisation, argumentaire de vente pour la force commerciale)- E-marketing (gestion de communautés (animation de forums), newsletters, implémentation de twitter et flux RSS, référencement de produits)- Vente par correspondance (relation client)

London, Royaume-Uni

Contrat d’un an en intérim brasserie, hôtellerie de luxe 4/5* durant mon année d'étude à Londres.

Région De Cannes, France

- Analyse des données marché immobilier (besoin clients, veille concurrentielle, mise en place d'outils marketing)- Lancement du magazine immobilier "MagExpert" (choix des canaux de distribution, optimisation du ciblage des actions commerciales, opérations marketing)- Conception des outils et supports d'aide à la vente (argumentaires, mailing, newsletter, flyers)- Relation client

Master 2 In Video Game Management - Major De Promo

Activities and Societies: International Business Trip (GDC 2010 San Francisco), Game Project: Switch'em all Marketing, Communication.

Marketing And Management In International Business

Mémoire: Quelles politiques marketing pour un jeu vidéo adapté d'un manga?

Ba In Information Systems, Business, Management, Marketing, And Related Support Services

Dissertation: The impact of World of Warcraft on players

Prépa Hec

Baccalauréat Economique Et Sociale, Spécialisation Mathématiques