Our company deals with the development of business and marketing strategy. We create winning value propositions and business plans for product & services that operate in the dynamic Israeli business environment, while enhancing our customer’s assets. We believe that strategy setting is a process that should be done in partnership with our customers and should include a concrete set of KPI’s and a feasible actionable business plan. Our moto is to create a short, practical and engaging process that will create new innovative outcomes, work plans with milestones and KBI’s.Our Main Services:Business Strategy: Building long & sort term business strategies and challenging current strategies to best fit the coming “game changers” in business eco-system and expected future trends.Annual business plans: Facilitating cross organization processes to create alignment to the business strategy and cross functional annual business plans that support the key strategic pillars and the agreed picture of success. New Products development & launch: We offer our services at any step, starting from idea scooping, market investigation, initial business case validation, brand essence and value proposition, development brief and marketing claims, pricing, commercialization and preparation to launch

Sweet Balance is new innovative startup company in the field of natural sweeteners.The company develops and integrates a proprietary all-natural sugar substitute fit for the most challenging Food & Beverage applications. Sweet Balance enables up to 80% sugar reduction with no compromise in taste, mouthfeel and texture.

Beverage Partners International – BPI - is an independent, international beverage company which provides license opportunities and links between some of the best beverage brands, bottlers and distributors around the world.BPI’s platform allows soft drink, craft beer, and craft beverage brand owners to present their brands to major bottlers and beverage distributors from all over the world. At the same time, it provides an opportunity for bottlers and soft drink distributors from all over the globe to talk with each other directly as well as expand their portfolio with proven, successful brands.BPI's “co-beveraging” platform provides a unique solution for brands and bottlers who want to become part of a multinational company.With our unique solution:• Brand owners - can expand their business globally in order to mitigate risks and get the most out of their brands.• Bottlers and distributors - can expand their portfolio and launch innovative brands.

• Formulating, managing and heading up the business strategy of the company• Developing a business strategy for brands, accessing market needs and future trends, competitive analysis, tailoring for new segments and areas of activities.• Harnessing executives and business partners to implement the strategy. • Converting strategies into annual business plans, forecasts and budgets & P&L. • Managing business development projects, NPD's and creating future growth engines. • Conducting negotiations and closing agreements with potential business partners abroad • Managing marketing research with Israel’s leading marketing research agencies • Development and implementation a balanced score card approach across all business units