Celeste Tsai Email & Phone Number

An AI-powered app designed to support individuals through the grieving process. "Grieft" serves as a compassionate companion, offering emotional support, personalised guidance practices, educational resources, professional care access, and support groups. The development of "Grieft" will introduce a novel approach to mental health support, leveraging AI to provide consistent, accessible, and non-judgmental assistance to those in need.

London Area, United Kingdom

A remote-based entity that combines innovation and design in the metaverse and NW London.Works have reached clients from diverse markets, from EMEA (United Kingdom, Netherlands, France) to APAC (Singapore, Indonesia, Hong Kong, Japan, Korea, Taiwan, China) and the US. I have been fortunate to work across different industries, such as fashion, events, art festivals, philanthropic initiatives, web 3 cryptocurrencies, property development, e-commerce B2C and craft the ERP experience, asset CMS, HCRM, and Ai native products.I am committed to learning and growing to better serve my clients, and I am always open to new challenges and opportunities.

Remote

United Kingdom

At Firstbase, led the design and implementation of the Asset Management system, including asset creation and editing, the tagging feature, and lifecycle tracking. Also conceptualised the Product Catalogue, enabling IT administrators to manage and add products, and envisioned the AI assistant feature for team onboarding and product roadmap development.Played a key role in launching a feature allowing IT Admins to manage their computer devices within the Firstbase platform. This significantly improved user experience, providing clients with greater control and flexibility. Within three months, over 50 customers used this feature to create and track 200+ devices.Additionally, utilised branding and graphic design expertise to create partnership materials, refine shareholder pitches, and support sales efforts, ensuring impactful and cohesive visual communications.

Singapore

Glints is Southeast Asia’s #1 tech-enabled Talent, Upskilling, and Career Discovery Platform. My team was responsible to build one of our primary functional feature - career development on both desktop and the mobile app. Our goal is to activate users by improving the job searching experience and validating the aha moment to accelerate time to first value exchange. Scope includes candidate onboarding, profile managing, job marketplace and application tracking. Increase the usability of the platform - Create an excellent user experience by running design experiments, creating user flows, prototypes, usability testing, and data-driven UX evaluation.- Fix the friction by adding loading status, adding hint text to remind users which their last login method, SUS above 68 of Hi-Fi usability testing- Conduct Hi-Fi usability testing for new features and redesign workMove product metrics - Using the understanding of our users, UI/UX knowledge, and strong collaboration with team members to create solutions that increase users to sign up, do critical actions, engagement and retention- Onboarding: increase D1 new user retention by improving mobile onboarding by 14.20%- Conversion to signed up from 58% to 74%- Google auth success rate from 71% to 92%Construct an internal design system to replicate designs quickly by utilizing premade UI components and elements to help the team collaborate. Increased efficiency and consistency lead a company to build faster products at scale.

I've been working with design in some shape or form for more than a decade and have been lucky enough to work with some amazing companies and clients that give me the opportunity to work across various domains. From logos to user interfaces, my passion lies in transforming ideas into visual elements.

Taipei City, Taiwan

Spark Protein is a D2C protein snack brand crowd-founded in 2018 by fitness enthusiasts. They create products that cater to local taste preferences, attracting both body-trainers and individuals who practice diet plans. With high-quality ingredients and options for dietary restrictions, Spark Protein has become a trusted e-commerce platform, meeting the evolving needs of the APAC market and standing out in the athletic supplement industry.Lead strategic conversations that help rethink and reimagine the brand communicate with customers and potential customers, apply a feasible approach to a wide variety of product, communications and experiences—owing to the translation of business objectives into marketing strategies.- Incubated two subsidiary brands - Plantiigood and &black under spark protein to diverge different market domain- Translate ideas into pixel-perfect mockups and design specs- Lead a collaborative design process from conception to launch, involving engineers, product managers, and cofounder.- Partner closely with diverse teams, including Brand, Marketing, Operation, Finance, Product and Customer services, and groups outside, including Video productions, Photographer and Suppliers. - Research, interview and analyse our customers to iterate the products- Working versatilely from digital experiences to publishing units- Construct team collaboration process by adopting Jira task for project managing, assist the settings of automation in between woo commerce and ERP system.- Elevate the hiring process by injecting HR CRM- Gather questionnaires for customer journey mapping and qualitative user interview, analysing the CSAT and NPS feedbacks in cadence to elevate the shopping experience. - Marketing design using Mailchimp, dig into the open rate and UTM details with A/B testing.

Taipei City, Taiwan

Concepting and executing creative work across multiple platforms, collaborating with team members from all disciplines. Consistently seeks to enhance the level of creativity executed on all projects and works with the Art Director and Project Managers to ensure deliverables meet all standards and requirements. - Play the essential role of encouraging design team members to achieve objectives and goals. - Maintaining an interest in commerce, digital and creative industries also social and cultural trends. - Mentor and oversee junior design team members. Web3 clients*Orsushttps://orsus.netlify.com/*Cartesihttps://shorturl.at/ckW57*Kronoshttps://www.kronostoken.com/

Taipei City, Taiwan

Operate as a high-versatile Designer within the capacities of graphic design, UI/UX, video editing and diverse creative fields. Function as a designer-researcher in the early stage among the team to digest and analysing client industry, composing digital strategies based on reliable records and data. Not only managing the visual aspects for the Marketing Department but also work closely with stakeholders to develop an outcome which striking the balance of objectives and requirements with available resources. With a malleable characteristic who can work both autonomously and can collaborate with other designers.- Take complicated tasks and processes and make them seem natural and intuitive.- Partner with business stakeholders to understand their objectives and requirements.- Apply user-centred and data-driven design strategies to projects that range from mobile applications to complex business systems.- Map the journey of a user and identify opportunities for design solutions based on findings from user research.- Provide intuitive, meaningful, and elegant interpretations of complex concepts based on client information and subject matter experts.*Moxahttps://moxa.com*TSRChttps://www.tsrc.com.tw/*Greenvineshttps://greenvines.com.tw*Mayrin Group Australiahttps://mayringroup.com.au/

Taipei City, Taiwan

Taiwan

Act as an advocator for high-end brands such as Mercedes-Benz, BMW, execute with graphic layout and art editing magazines—experienced printing production, which includes inspecting colour proofs, Leading brainstorming meetings for proposals.• Managing and executing the design and visual elements of a global magazine under the corporate publishing department.• Overseeing the production process, including selecting images, designing layouts, and ensuring quality and consistency.• Ensuring that the magazine's visual style aligns with the brand's overall identity and message.• Collaborating with printing shop business partners to ensure a smooth magazine production process.• Participating in business development activities, such as identifying new revenue streams and exploring growth opportunities.• Offering a range of services within the corporate publishing department, including graphic design, editorial support, and branding and marketing.

Taipei City, Taiwan

To support photographer in fashion event shootings,managed the operation of facilities,and to assist the setting of environments in studio.

Master Of Arts - Ma, Graphic Design

Digital Media Design Bachelor Of Arts, Digital Communication And Media/Multimedia