FAB Placement cell coordinator>> Led team of 5 members, launched placement preparation series for 100+ students & conducted 200+GD-PIs, 10+Prep sessions with an overall feedback rating of 4.8/5 >> Ideated mentorship initiative & coordinated activities with 17 Mentors & 45 students for placement preparation

>> Strategized product-platform mapping & critically analyzed 6 parameters for low sales of 15 BA products on 5 e-commerce>> Improved customer feedback using Amazon-Vine & theme card, suggested premium brand positioning for 15 products>> Enhanced customer engagement by launching order placement process bar; Appreciated with Letter of recommendation from CEO>> Formulated B2B market entry strategy targeting institutional customers & in-flight catering, B2C for… Show more >> Strategized product-platform mapping & critically analyzed 6 parameters for low sales of 15 BA products on 5 e-commerce>> Improved customer feedback using Amazon-Vine & theme card, suggested premium brand positioning for 15 products>> Enhanced customer engagement by launching order placement process bar; Appreciated with Letter of recommendation from CEO>> Formulated B2B market entry strategy targeting institutional customers & in-flight catering, B2C for 50+Cities Show less

Business development and growth strategy>> Devised social commerce model to increase online demand & personalized marketing strategy for retail partners>> Strengthened core business by loss leader strategy & value addition to existing retail partners through CRM>> Designed inventory management model (MTS Vs MTO) for virtually connected decentralized warehouses in Gujarat

Project-Competitive analysis & post-market assessment of Amway Nutrilite (Health supplement brand)Appreciation>> I appreciated with letter of recommendation from the Vice President of Amway India for excellent work during the internshipProject Execution->> Conducted post-market assessment of 30+ supplement users on 10+ parameters to understand consumer behavior >> Competitive benchmarking of 12 competitors (12+parameters) for 3 supplement… Show more Project-Competitive analysis & post-market assessment of Amway Nutrilite (Health supplement brand)Appreciation>> I appreciated with letter of recommendation from the Vice President of Amway India for excellent work during the internshipProject Execution->> Conducted post-market assessment of 30+ supplement users on 10+ parameters to understand consumer behavior >> Competitive benchmarking of 12 competitors (12+parameters) for 3 supplement categories -FSDU, Multi-Vit & Herbal>> Researched 20+ clinical studies to identify the feasibility & scope of ingredient-based product claims improvementBusiness Impact / Recommendation- >> Increased consumer acceptability by redesigning shape & form of supplements from tablets to bars & gummies>> Tapped into the Indian sports nutrition market of 1300 Cr with a CAGR of 25% by diversification of Nutrilite portfolio >> Increased customer understanding of health benefits by visual representation of health claims on the product label Show less

Asia-Pacific GTM strategy >> Designed international GTM (Go- to -market )strategy of IFFCO’s nano urea, sagarika & biofertilizer for Thailand, Germany, Philippines & AUS>> Analyzed product portfolio of 28+competitors, proposed Joint venture with Atlas & Wengfu based on strategic capabilities

Project- Quality assurance and quality management of Aashirvaad atta >> Succeeded in 80% Complaint identification of 500+ samples for 5+ variants of Aashirvaad Atta>> Trained in 3 Environment Safety & Hazards Training sessions for individual & environment safety>> Carried out Consumer Sensory Evaluation for 10+ NPD to identify Consumer Taste Preference>> Successfully cleared GMP (Good manufacturing practices) & GLP (Good laboratory practices) test