Yolanda Fraser Email & Phone Number

Bracknell, Berkshire

• Produces annual marketing plans for premium events and key business units, overseeing and implementing supporting marketing collateral, briefing external agencies/suppliers.• Coordinates member acquisition and retention campaigns, including research into potential channels and audiences.• Works confidently with marketing data, from sourcing through to segmentation and validation.• Manages the CIOB advertising strategy, briefs the creative, monitors budget spend, writes and proof reads campaign copy.• Point of contact for sales team, increasing interaction, relationship building.• Monitors and evaluates campaigns, reporting and examining optimum ROI.• Acts as deputy for Head of Marketing, as and when required.

Bracknell, Berkshire

• Project Planning: Skilled in tactical planning aligned to strategic aims, with the ability to problem solve and work to deadline.• Relationship Management: Wide range of experience in developing relationships with suppliers, agencies and business partners to deliver competitive advantage.• Building Brand Identity: Understands the importance of a consistent brand voice and aesthetic.• Internal Marketing: Implements strategies to ensure stakeholders are informed and engaged.• People Management: Well practised in coaching and developing colleagues in a relaxed, collaborative manner.

Bracknell. Berkshire

• Design of marketing collateral: Technical brochures, point of sale, direct mail, exhibitions. Includes design and project management of Fire Protection Handbook, a 288 page product and systems guide, aimed as a single source of information for architects, specifiers, risk managers and fire control officers.• Relationship management: External agencies, printers, distribution network.• Internal Communication: Driving importance of brand values - edit and design of quarterly newsletter.• Sales support/administration: Project opportunities, data capture, telephone/media responses.

Uxbridge, Middlesex

• Supervisor with budget control, marketing services planning and implementation.• Design management of pan-European literature programme.• Event management, including prestigious Queens Award for Export achievement.

Education record

Education record