Yoli is an award-winning global executive leading enterprise marketing teams of 80+ for companies including Auditchain (Blockchain), Venn, Sprinklr, STEAMRole (Blockchain), Microsoft, eBay, Lavalife.ca and Points.com in the US and Canada. Her digital marketing career has spanned industries from technology, retail, e-healthcare, dating, travel to tele-communications in multiple markets globally. With expertise selling into the government, enterprise organizations, SMB’s and NGO’s. As a revenue marketer Yoli helps companies develop and market new products, apps and services. Under Yoli’s leadership, MSN launched new vertical media channels acquiring Canada’s leading retail, financial and gaming companies as customers. Working at eBay Yoli growth hacked innovative marketing technology designed to increase new customer activation. At Points.com Yoli increased user activation by 300% by developing a new customer experience working with the world’s leading airline, hotel and credit card companies. At Lavalife.com Yoli launched new mobile apps partnering with Verizon, T-Mobile, Sprint, Bell etc. Most recently at Microsoft, Yoli improved their central marketing organization’s digital marketing impacting their multibillion dollar enterprise businesses including Azure, O365, Surface, Dynamics and Windows. At Sprinklr Yoli led a multi-disciplinary marketing team implementing a brand refresh and positioning pivot from SMM to CXM creating a new category. At Venn, Outforce and Blue.ai Yoli lead the rebrand and launch of a new product offering in their respective spaces.
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Head Of MarketingDerivDubai, Ae -
Marketing ExecutiveOutforce - The Global Team Connector Jul 2020 - PresentCalgary, Alberta, CaClients: Outforce.ai, Antwerp Technologies, Auditchain, Venn.comAs the founder of a Fractional Chief Marketing Officer (CMO) agency, I drive marketing strategy and execution for a diverse range of clients across multiple industries. For Antwerp Technologies, I spearheaded the R&D efforts for a Customer Experience Management and Unified Communications platform. At Outforce.ai, I led brand development and executed a go-to-market (GTM) strategy for a groundbreaking product in the Engineering Outsourcing sector. My work with Auditchain involved developing and executing a GTM strategy for a decentralized assurance infrastructure in the Web3 financial disclosure space, positioning it as an industry leader in blockchain technology. For Venn.com, I focused on revenue marketing, driving customer acquisition for their secure remote work technology within the Virtual Desktop Infrastructure (VDI) sector. -
Vice President MarketingSprinklr 2018 - Jul 2020New York, Ny, UsDirect and support revenue growth through strategies designed to drive acquisition, activation and advocacy. Optimizing the all touch-points in buyer journey and enabling successful customer activation. Design, implement and monitor effective paid, owned & earned marketing strategies to improve awareness of Sprinklr at each point in the Buyer’s Journey, establishing authority as the leading CXM\SMM platform. -
Director Digital Marketing Us CmoMicrosoft Feb 2012 - Sep 2017Redmond, Washington, UsResponsible for driving integrated marketing plans for key Microsoft Big Bets in the US, developing, managing and executing go-to-market plans for Microsoft’s Commercial business with a focus on driving revenue. Responsible for communicating best practices and driving marketing innovation in digital marketing acting as a SME to marketers across all product groups. Responsible for driving adoption of new marketing capabilities like Marketing Automation and Account based Marketing. Source, develop and manage activities with 3rd party vendors ensuring Microsoft has a solid Adtech and MarTech infrastructure. Thought leader on development of marketing insights (BI) infrastructure to drive intelligence around Microsoft digital assets and activities. -
Director , Online MarketingMicrosoft Feb 2008 - Dec 2011Redmond, Washington, UsLead a cross-functional team in all aspects of product development of consumer focused health applications as well as all aspects of content development and publishing of all HSG sites HealthVault, Amalga, HCC, HLS, Sentillion including the partner community portal.
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Director Of Marketing - Mobile VenturesLavalife Feb 2007 - Feb 2008Toronto, On, Ca*Development of Mobile Entertainment Portal concept to branding, business requirements, pricing model, product features, marketing .*Strategic planning of all Marketing activities with the objectives of exceeding Acquisition and revenue goals.*Develop diverse marketing channels CPM/CPA/CPC, Search, Affiliates, lead-generation companies, strategic partners ensuring high volume acquisition with a solid ROI. *Work with with carrier partners Like Sprint, Verizon, T-mobile, Bell, Cingular/ATT etc., building initiatives to leverage their huge subscriber base.*Increasing conversion rates and life time value by building initiatives to drive more people through activation funnel and increase activity.*Set up of a marketing infrastructure with necessary tracking and reporting solutions, CMS for publishing, CRM tools, merchandising, activation and retention.*Acting as an advocate for the consumer with the objective of ensuring the best user experience on the Web, mobile phone . -
Sr. Director, MarketingPoints.Com Jan 2005 - Feb 2006Toronto, Ontario, CaResponsible for growing the reach of Points International, driving traffic and registered users to all verticles. Also includes management of the day to day relationships with partners, building marketing initiatives to drive acquisition, activation and activity on Points.com.* Ensure partner contract obligations are met and exceeded.* Seek out marketing opportunities online and offline.* Develop content and promotions with clear objectives for acquisition, activation or activity.* Develop new partnerships, new features and functionality that will help increase the breadth and depth of the site.* Work with business development team for the corporate product to leverage relationships for the consumer product Points.com.* Guide development and execution of partner onsite and email activities. -
Merchandising And Publishing ManagerEbay Inc. Jan 2003 - 2004San Jose, Ca, UsResponsible for the development, coordination and publishing of content on eBay.ca* Manage team of editors, leading them through the development of content for merchandising and promotional activities.* Manage CRM activities that increase user activation levels on the eBay platform, including conducting market research to identify actionable user segments and barriers to activation.* Prioritizing target segments and key messages to stimulate activation. Modeling segmentations based on user datasets.* Creating comprehensive communication plans to achieve targeted goals. * Managing the inventory impressions through all available marketing channels.* Manage localization and communication of all new features and functionality on the site.* Manage day to day performance of strategic partners. -
Customer Delivery Plan ManagerMicrosoft Corporation Jan 2000 - Dec 2003Redmond, Washington, UsManage the programming of the key network entry points Homepage, My Page, MSN Messenger & Hotmail. * Manage content editors ensuring delivery of paid placements as well as maintenance of high level editorial content providing balance between advertising and user interest content.* Develop, implement and manage monthly Customer Delivery plan which allows for the scheduling, inventory allocation, tracking and reporting of all placements diverting pre-determined levels of traffic from network entry points to selected destinations. * Ensuring delivery the right amount of traffic to each of our customers and our strategic product according to the value of traffic.* Work with Business Development and Marketing to ensure that click-through targets are met using the network entry points and placements are optimized for best results.* Drive the content development and integration of Sympatico.ca partnership launch for the Homepage, My page, Kids/Kidz and Entertainment Channels.
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Affiliates Marketing ManagerChapters Online Bookstore 1999 - 2001Led the Chapters.ca’s Affiliate program with content integrated into over 9,000 websites, with accountability for developing content channels, integrating “Partner” Accounts and leading day-to-day activities for the Affiliate Team. -
Advertising And Sales Promotion CoordinatorLaura Canada Jan 1998 - Dec 1999Laval, Québec, CaWorked with a cross-functional team in developing and implementing various National integrated Ad campaigns including direct mailings, print ads in major newspapers across the country and in-store signage for 130 stores. -
Marketing CoordinatorBiway 1995 - 1997Cost-effectively allocated and administered an annual advertising budget of $3 Million with full accountability for the development and execution of promotional events, writing and editing of communications to all 250 stores. Liaised between various vendors, including Energizer, NBA, Canada Games to create innovative and effective traffic building promotions.
Yoli Ngcakani Education Details
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York University
Frequently Asked Questions about Yoli Ngcakani
What company does Yoli Ngcakani work for?
Yoli Ngcakani works for Deriv
What is Yoli Ngcakani's role at the current company?
Yoli Ngcakani's current role is Head of Marketing.
What schools did Yoli Ngcakani attend?
Yoli Ngcakani attended York University.
Who are Yoli Ngcakani's colleagues?
Yoli Ngcakani's colleagues are Mohamed Daoud, Fortune Mokoene, Micheal Omotosho, Tun Nerd, Kavitha Thangavelu, Abdo Hassou, Celine Bartolo.
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