7. Liu Yang ,Yonggui Wang, Jun Ma, Chi To Ng, T.C.E. Cheng，Technology investment under flexible capacity strategy with demand uncertainty, International Journal of Production Economics 154 (2014) 190–197 （SSCI）8. Yonggui Wang，Jianfeng Wu, Zhilin Yang, Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry, Journal of Business-to-Business Marketing,20(4):227-244, 20139. Yonggui Wang，Dahui Li, Testing the Moderating Effects of Toolkits and User Communities in Personalization: The Case of Social Networking Service, Decision Support Systems, 2013,55(1),31-42.(SSCI)10. Yonggui Wang，S. Fiona Chan , Zhilin Yang, Customers’ Perceived Benefits of Interacting in a Virtual Brand Community in China, Journal of Electronic Commerce Research, VOL 14, NO 1,2013,PP49-6611. Yonggui Wang, Jay Kandampully & He, J. (2013) "Tailoring" customization services: Effects of customization mode and consumer regulatory focus", Journal of Service Management, 24 (1), pp.82-104 (SSCI) 12. Yonggui Wang, Jianjun Shi, Shuang Ma, Guicheng Shi, Lili Yan, Customer Interactions in Virtual Brand Communities: Evidence from China, Journal of Global Information Technology Management, 15(2) , 2012., 46-69(SSCI)13. Hejia and Yonggui Wang*(Corresponding Author)，et al., Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies, Psychology and Marketing, Vol. 29(4): 209–225(SSCI)14. Yonggui Wang,Hui Feng, Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences, Management Decision, Vol. 50, No.1, 2012. (SSCI)15. Yonggui Wang, New Product Blueprinting, Industrial Marketing Management, 40（7）：1214-1216， 2011（SSCI）)