Yong Lee Email & Phone Number

San Francisco, Ca, Us

South San Francisco, California, Us

Product Owner: Own and manage vendor relationships, contracts, and utilization across various teams. Develop and implement configuration strategies for downstream consumers, ensuringseamless integration with upstream systems owned by other groups.Data and Cookies Governance Owner: Steward and facilitator of data governance and cookies categorization, overseeing monitoring and execution implementation. Ensure data privacy compliance and effective management of digital data, facilitating accurate data collection and governance.Platform Manager: Lead and managed a team of implementation specialists, contractors, and project managers to own all aspects of platform integration into the larger business. Design and deliver key KPI projects and analytical tools for analytics, marketing, and advertising. Manage uptime, support, and development roadmaps across multiple sites and technologies.

Chicago, Illinois, Us

Responsible for web analytics data strategy and providing key learnings and insights to get a comprehensive view of the bankofthewest.com for marketing and product helping to prioritize the product backlog, optimize marketing spending support, and oversight A/B testing readout, recommendations, and insights. Product owner of BotW web analytics Kanban squad and manage marketing agencies relationship to improve site user behavior and funnel conversion.

San Jose, Ca, Us

Developed and managed marketing mix, ecommerce conversion funnel, campaign tracking performance dashboards, ad-hoc reporting, and quantitative a/b test analysis to support Adobe Stock marketing and product teams. Leading implementation of Adobe Analytics strategy identifying KPIs and end-to-end process from creation of tagging requirement to QA ensuring accuracy and integrity of data.Pioneered and introduced Digital Data Layer in Adobe and successfully completed re-design tagging implementation for stock.adobe.com to collect robust and accurate visitor behavioral data. Implement and maintain Adobe Stock Analytics strategy and delivering quantitative a/b test analysis with holistic dashboard/reports.

El Segundo, Ca, Us

Established a web analytics center of excellence at DirecTV by building a team of web/digital & implementation analysts responsible for providing reporting dashboard and ad hoc analyses to support for all areas (dotcom, mobileweb, tablet and phone apps, and STB).Guided as SME of Adobe Analytics as well as digital data architect for new and existing platform tagging strategy: development requirements, success metrics, key performance indicators, delivery of comprehensive implementation tagging solutions, QA testing of production tags, and best practices for new sites and campaigns to drive ongoing actionable insight to meet business goals.

Irvine, Ca, Us

Led a complete re-think of SiteCatalyst tagging in new mobile site – implemented analytics from the ground up with a new page naming and hierarchy, introduced a new set of KPIs (+30) giving the most accurate information possible on product performance and customer behaviorPrepared and presented weekly and monthly KPI meeting to SEM, SEO, Marketing, Product, and Analytics teams.Led implementation, enhancement and integration of Adobe products with other vendor toolsDelivered quantitative analysis and generated holistic dashboard/reports for mobile and online

Costa Mesa, Ca, Us

Managed Omniture implementation, reporting, and analysis for all 5 Domains. Monitored and forecasted performance of online marketing channels (paid search, partner/display, affiliates, and SEO).Interfaced directly with various stakeholder teams to determine KPIs, reporting needs, and business objectives of new sites/campaigns.Identified gaps between SiteCatalyst and offline data to capture and develop the strategy and collaboratively implement. enhancements which reduced the variance from 10~15% to 1~3%.Incorporated industry standard best practices and methodologies into the Web Analytics and Optimization (A/B testing).Created holistic and atomistic dashboards/reports and analysis from varied data sources for presentation to Online Marketing.

Memphis, Tn, Us

Used web analytics to generate actionable information and make recommendations to optimize the website to drive sales and EBIT.Manage the relationship with Omniture and act as the primary administrator of Omniture SiteCatalyst within the business.Ensured proper implementation of Omniture tagging of the current website and regarding any future changes.Defined and measured KPI reporting metrics on current and new initiatives and identify performance gaps based on these metrics.Develop operational and ad hoc reporting to support the business.Supported the Marketing department by providing data regarding online advertising campaigns.Conducted analysis of competitive and industry activities to define best practice benchmarking and identify gaps.Created journal entries and account reconciliations during the period close process and assist in financial planning and forecasting.

Memphis, Tn, Us

Exercised good judgment and complete discretion relative to student records, or organizational matters.Demonstrated interpersonal skills to interact with students participating in registration and enrollment.

Initiated the split of warehouse (virtual and physical) and conducted the annual inventory of $3.5 M.Improved the process on Inventory Control and the spreadsheets related to the actual inv/reports.

Boise, Id, Us

Created procedures and formula for Enrober machine ($350,000 annual cost saving and assuring McDonald and Schwan rewnewal contracts) and managed 20 people (Enrober, Blend Room, Forklift crews).Analyzed and controlled blend ratio and assisted on yield control of production input and output.

New York, Ny, Us

Researched pricing and offerings with implementation and marketing of new products.Analyzed stock portfolio and prepared client proposals and performed security and option tracking.

Memphis, Tn, Us

Performed office duties with contracts, files, and calls and updated the physical map of the property.Cross-trained between Sales and Food and Beverage departments.

Mba, Marketing

Bba, Finance

A.A.S, Hotel And Motel Management

A.A.S, Information Technology Generalist

Psychology