York Cheng Email & Phone Number

Los Angeles, Ca, Us

Santa Clarita, Ca

I utilized analytics to answer business questions and to better understand guest behavior. The insights I drew helped drive strategic business decisions that grew the pre-cruise business.My primary areas of focus included onboard revenue departments (e.g. shore excursions, food & beverage, retail, etc.) as well as ancillary revenue departments (e.g. air department, travel insurance, etc.). I worked closely with each team to understand their operational constraints, which combined with data insights, helped me tailor recommendations for generating incremental revenue.On the consumer-facing side, I utilized data in collaboration with marketing teams to identify relevant content to serve guests with optimal timing. This included email campaigns, web content, and call center campaigns. I was also a member of a team that created a holistic cruise program focused on multi-generational family traveling, where I supported the programmatic and product development for family-friendly amenities and services.

Beaverton, Or

As a member of the global marketing procurement team, I analyzed Nike's spend on marketing material across departments to define and categorize its overall creative services needs. I researched in-house capabilities as well as creative agency partners to identify gaps and help standardize the procurement process.• Defined and evaluated a $70M white space opportunity of content creation. Characterized marketing agency portfolio and interviewed stakeholders to understand business practices and identify strategic opportunities.• Analyzed $200M in marketing procurement across 30 international marketing agencies. Normalized agency labor roles and tiers and created a standardized global rate card tool to standardize pricing structures.

Nashua, Nh

I supported three fighter jet programs (F15, F22, F35) throughout the product lifecycle including product design, production scaling, and production sustainment. My projects spanned design work, product testing and qualification, and production support for the development and build of the electronic warfare suite.F15 Eagle• Led the technical evaluation for a vendor qualification effort to source microwave housings, resulting in 20% material cost savings. Scoped project, defined KPIs and critical milestones, and coordinated resources to complete testing and validation efforts.• Collaborated with design, process, test, and manufacturing teams to understand end-to-end processes and opportunities for improvement for building microwave modules. Implemented design and process changes to increase product functionality and manufacturing automation.• Managed a team of 6 supporting multiple projects to transition program from initial to full-rate production. Prioritized team's workload, worked with leadership to align resources, and provided mentorship for junior engineers and interns. F35 Lightning II• Earned bronze chairman's award as member of lean innovation team, beating budget and schedule targets by 17% and 11%, respectively. Performed cost and technical trade analyses, researched and tested new materials, and engaged vendors to source new parts in developing next-gen technology.F22 Raptor• Evaluated and resolved production issues through quantitative analysis and collaboration with design, process, and factory teams. Synthesized data, reviewed and updated technical documentation, and implemented design and process improvements.

San Diego, Ca

As a compliance engineer, my primary duties included obtaining safety certifications from regulatory agencies (UL, TUV, CSA) for Comair Rotron's industrial products. I completed documentation and collaborated with design and production teams in support of external design reviews to certify products for commercial use. In addition, I supported factory audits, including the outsourcing of a product line to a partner factory in Mexico.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Honors • 2nd place USC Macy's Marketing Challenge Case Competition • USC Marshall MBA Fellowship Recipient Leadership • VP Marketing.

Master Of Business Administration (Mba), Mba Exchange Program

Bachelor Of Science (B.S.), Mechanical Engineering

Leadership • Cofounder of UCSD Tennis Club