Sophearith Yorn Email & Phone Number

Phnom Penh, Kh

Phnom Penh, Cambodia

BizKhmer Digital Media isn't just about offering digital marketing services, it's about empowering Cambodia's future through its subsidiary BKD Academy (www.bkdacademy.com) . As the founder of BKD Academy, my responsibilities encompass setting the strategic vision for the company, ensuring we deliver high-quality online marketing and media courses tailored to the Cambodian market. I oversee curriculum development, build partnerships with expert instructors, and spearhead marketing initiatives to reach Cambodian young professionals and SME owners. My focus is on establishing BKD Academy as the go-to source for digital skill development in Cambodia, empowering our learners to succeed in the ever-evolving digital landscape.Vision and Strategy: As the founder, I am the visionary behind BKD Academy. I define the academy's mission, values, and long-term goals. This involves identifying market needs within Cambodia, determining the types of courses that would empower young professionals and SME owners, and setting the overall direction of the academy’s growth.Course Development and Curriculum: I'll play a pivotal role in shaping the educational content BKD Academy offers. This entails researching in-demand digital marketing and media skills, outlining course structures, and ensuring that they align with both learner needs and industry trends. I personally develop some courses or play a key role in sourcing and vetting expert instructors.

Phnom Penh, Cambodia

Passionate educational & training leader with 7 years plus of experience in lecturing, training, mentoring, & coaching . Proven track record in delivering impactful training programs within cross-cultural environments and driving sustainable changes in educational & training practices. Dedicated to fostering digital skills and empowering woman-owned business communities through education & trainingCore Responsibilities1. Strategic Vision: Collaborate with the project team to develop and implement a comprehensive training strategy aligned with IDEAS Project Cambodia's mission and goals.2. Curriculum Development: Oversee the design and adaptation of high-quality, culturally-responsive training materials that promote innovative training methodologies.3. Training Delivery: Facilitate engaging and interactive training workshops for trainers and educational stakeholders, ensuring a focus on both knowledge transfer and practical application.4.Mentorship & Coaching: Provide ongoing support and mentorship to trainers, fostering a collaborative learning environment and empowering professional growth.5.Program Evaluation: Design and implement assessment tools to measure the effectiveness of training initiatives, utilizing data to drive continuous improvement and program refinement.6.Cross-Cultural Collaboration: Foster effective communication and partnership with team members, trainers, and participants from diverse backgrounds, demonstrating cultural sensitivity and responsiveness.Key Skills***Trainer Training***Curriculum Development***Instructional Design***Women-owned Enterprise | Women Learning Principles***Facilitation***Project Management***Needs Assessment***Program Evaluation***Cross-Cultural Communication

Cambodia

Modorok Basedth Agri-tourism, established in 2021, has quickly blossomed into the first-of-its-kind premier destination for leisure and eco-tourism in Kampong Speu Province. Situated on a sprawling 50-hectare property, the project is undergoing a remarkable transformation, evolving into a leading eco-agri-tourism initiative. Modorok Basedth is actively collaborating with other farms, driven by a deep-seated passion for fostering local job creation and promoting sustainable practices.Mr. Sophearith spearheads the project, serving as the driving force behind its strategic development, technological adoption and implementation, and branding efforts. Modorok Basedth Agri-tourism plays a crucial role in its community, generating jobs for local residents, creating verdant green spaces for the benefit of future generations, and offering new lifestyle options for leisure and retirement.

Phnom Penh

Extensive experience, strategic vision, and commitment to innovation have made Sophearith instrumental in BizKhmer's success. His diverse responsibilities include:Business Development & Growth:Long-term growth strategiesPartnerships for technology & expertiseNew business opportunitiesFinancial managementMarket Research & Technology Adoption:Staying ahead of the curve in digital marketingIdentifying & evaluating new techImplementing tech for efficiency & effectivenessInvesting in R&DTalent Management & Team Building:Recruiting & onboarding talentPositive & collaborative work environmentTraining & development for employeesEmpowering & motivating team membersClient Relationship Management & Service Delivery:Building strong client relationshipsCustomized marketing strategies & campaignsHigh-quality service deliveryProactive client supportIndustry Leadership & Contribution:Thought leader & influencer in Cambodian digital marketingSharing knowledge through speaking engagements, workshops & training programsContributing to industry growth & developmentMentoring aspiring entrepreneurs & professionals

Phnom Penh

Mr. Sophearith is a sought-after trainer, delivering in-demand courses on marketing, digital marketing, digital economy, and digital branding to startups, SME owners, and marketing practitioners. He tailors each training program to the specific needs of the target group, providing practical, exclusive resources such as tips, video content, webinars, tools, templates, and on-demand courses.Engaged with a community of over 1,000 members, Mr. Sophearith has trained over 500 participants since 2017. He collaborates with various organizations, including the Young Entrepreneurs Association of Cambodia, CJCC, BNI Phnom Penh 2, ACLEDA Institute of Business, and other corporates, to share his expertise and empower individuals in the digital space.

Phnom Penh, Cambodia

Mr. Sophearith's dedication extends beyond his professional endeavors, as he actively volunteers for the Young Entrepreneur Association of Cambodia (YEAC). He plays a crucial role in their public relations campaigns, contributing his expertise to various initiatives, including:Developing and implementing communication strategies to promote YEAC's programs and initiatives.Crafting engaging content and press releases to reach a wider audience.Facilitating media relations and building positive relationships with journalists and influencers.Supporting the organization's events and activities, such as the Rising Star Online Show.Through his volunteer work, Mr. Sophearith has helped raise awareness of YEAC's valuable resources and support programs. He has also played a significant role in highlighting the achievements of outstanding entrepreneurs, particularly those who have persevered through challenges like the COVID-19 pandemic.Mr. Sophearith's commitment to giving back to the community demonstrates his leadership and passion for supporting the growth and success of Cambodia's entrepreneurial ecosystem.

Phnom Penh, Cambodia

Mr. Sophearith's leadership extends to the business community, where he serves as the President of BNI Cambodia's Brilliant Chapter. He is passionate about increasing the chapter's visibility and connecting business owners to maximize networking opportunities.As President, Mr. Sophearith plays a vital role in ensuring the chapter's success. He:Presides over weekly meetings, setting agendas and fostering a productive environment.Leads strategic recruitment initiatives, attracting and onboarding new members.Manages the chapter's finances, ensuring responsible and transparent resource allocation.Spearheads promotional activities, raising awareness of BNI Brilliant within the community.Mr. Sophearith's dedication and leadership have significantly impacted the Brilliant Chapter. He has fostered a thriving network of business owners, facilitating valuable connections and generating opportunities for growth. His commitment to BNI's core values of Givers Gain and Building Relationships That Change Lives is evident in his tireless efforts to strengthen the organization's presence in Cambodia.

Phnom Penh

Phnom Penh

Phnom Penh

• Prepare and deliver lectures to students on several topics such as The Evolution of Media, Media Studies and Criticism, Information Diffusion, Behavioral Communications • Design course materials such as course syllabus, homework, assignments, and handouts • Evaluate and grade students’ class work, assignments, and papers • Compile scores, grades and attendant lists of students • Do more research on the topics of Media related subjects • Compile specialized materials for extra reading/topics comprehension • Maintain student attendance records, grades, and other required records• Initiate, facilitate, and moderate classroom discussions• Plan, evaluate, and revise curricular, course content, and course materials and methods of instruction• Maintain regularly scheduled office hours in order to advise and assist students• Select and obtain materials and supplies such as textbooks

Phnom Penh

Phnom Penh

Media relations and raising company profile:• Monitor media coverage and highlight industry news and topics for further development and share them to the relevant departments and management teams.• Compile and set the tone of media reports about the business and submit analysis on a weekly basis.• Support the Project Coordinator in building and maintaining an extensive local media network, and host local media relations to promote company’s project.• Participate in the Communications Network in Cambodia.• Write press release and distribute to respective media network.Project campaigns (branding):• Produce corporate annual planning (budgeting) for company’s branding.• Initiate local community engagement projects.• Support the Project Coordinator in exploring creative ways of using new technology, including social media, and other mediums for promoting campaign activities and for promoting company’s profile.• Support the Project Coordinator in developing campaign strategies and communications materials for dissemination.• Manage a variety of touch points (owned, earned, paid) across multiple channel to deliver consistent an impact brand messaging.• Support the Project Coordinator in exploring and sourcing corporate materials, gifts and productions.Brand Monitoring:• Oversee the design and production of corporate print materials and publications and ensure standards are met(marketing materials such as brochure, billboard, tuk-tuk poster, online ads, newspaper ads, hoarding and TVCs)• Produce contents for monthly ads on property magazines (provide contents in Khmer) and ensure the corporate image are matched• Oversee the redesign and design company’s logo and company’s identity• Oversee and update company social media such as Facebook Page and YouTube

• Develop, update, and manage the contents of the news website.• Enhance and maintain good relations with potential clients and partners.• Assign stories to translators and reporters.• Edit and check translated articles and local news before publishing.• Publish all articles that translators and reporters produce (decision makers).• Train translators and reporters.• Introduce some economic and business theories.• Generate story ideas.• Proofread and give feedback to reporters and translators.• Produce social media plan.• Develop content for posting on social media and multi-media (graphic design, proverbs…).• Monitor and analyze online campaigns and make changes to improve performance metrics.• Reply to questions and feedback from readers on Facebook Page.• Observe the trend of competitors (direct and non-direct competitors).• Develop internal communication tools for staff engagement.• Set monthly plan by analyzing the trends in social media statistics and Google Analytics.Branding:• Attend networking events to promote the website to professional people and advertisement sponsors.• Oversee the design of the company’s subsidiaries' print materials and publications and ensure it meets the company’s CI standard.• Produce newsletter, press release, and marketing collaterals to raise the company’s profile and branding.• Align the company around the brand’s direction, choices, and tactics.Additional Duties:• Provide free business consultation to readers (mostly those who run small and medium enterprises)

Phnom Penh

Content• Develop, update and manage the content for online news daily • Direct line management staff (editors of each content)• Identify and engage with key persons, organizations, networks, events and institutions • Plan and manage budget of the responsible projects• Monitor and evaluate staff output and competency • Conduct interviews of high profile persons if the opportunity arises• Manage the performance of freelance reporters • Keep up to date on current affairs in local and international context • Participate in project planning (initiate projects to attract more readers)• Manage art room team (photographers team)• Generate story idea– set up topics and assess the current coverage on the topics from high quality guidelines (all contents and both local and international news)• Edit and re-write articles (local and translated news) before publishing • Publish all articles that translators and reporters producedPhotography Duties: • Manage and work with photographers when editors request photos for their articles• Assure that all assignments (photo requested) are shot and submitted by deadline• Advise all contents’ editors of possible featured photos or photo essays that should be posted • Ensure that photos are kept in good orders and organized accordingly (the working process of photography team is smooth)• Push photographer to take more photos to be kept in stock to supply for all categories of content Branding Duties: • Develop and handle projects (branding and promoting new events: game competitions, Anachak Dara, and Sabay Write)• Lead public relation (PR) team (broaden, foster, and maintain good relations with potentials clients and partners)• Set strategic plan to promote sabay.com to engage more readers and become the most popular website in CambodiaAdditional Duties: • Translate international news and write local news (sometimes)• Translate documents of other projects that were assigned accordingly

* Prepare and deliver lectures to students on topics of microeconomics,macroeconomics, development economics, Business and Banking* Design course materials such as course syllabus, homework,assignments, and handouts* Evaluate and grade students’ class work, assignments, and papers* Compile scores, grades and attendant lists of students* Conduct research in particular topics of Economics (Micro-andMacroeconomics, bank and finance sectors) by reading references inprofessional journals, books, websites, Newspapers to guide studentsworking on their assignments* Advise students on academic and vocational curricula, major, and oncareer issues* Compile specialized materials for extra reading/topics comprehension* Maintain student attendance records, grades, and other required records* Initiate, facilitate, and moderate classroom discussions* Plan, evaluate, and revise curricular, course content, and coursematerials and methods of instruction* Maintain regularly scheduled office hours in order to advise and assiststudents* Select and obtain materials and supplies such as textbooks

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