Yoftahe Kassa Email & Phone Number

Hybrid

Toronto, Ontario, Canada

•Manage and optimized paid search campaigns - from strategy creation to execution•Responsible for managing campaign budgets - including pacing & forecasting•Created monthly reports for multiple clients, providing strategic insights & recommendations based on campaign performance.•Implemented research on campaign specific target audience, products, competitive landscape in order to build effective and strategic SEM campaigns•Conducted a/b test for paid media campaigns - testing landing pages and/or ad copy

Etobicoke, On

Managed and optimized accounts for 200+ motor vehicle dealerships across Canada using our Local Search Optimization (LSO) product, both in English and French. Assist in the increase of visibility and traffic for dealers in Local Search in their respective regions in Canada. Monitor progress and provided monthly reports to dealers, as well as quarterly review sessions.

Ottawa, Canada Area

Responsible for the management and coordination of all aspects of the Society’s digital communications mediums including corporate website, Facebook, Twitter, and newsletter and e-blasts. Ensuring consistent and clear messaging across print & digital mediums. Support management and program staff in the development and implantation of communications strategy for the organization, including web, print and social media based awareness campaigns. Ensure consistent organizational branding and messaging in all online and print communication. Coordinated the design, development and maintenance of consistent schedule for all email communications including event announcements, general updates, and e-newsletters.Corporate Website - Ensures content and information that appeared on corporate website was current and up-to-date. Coordinated and hosted webinar with corporate partner.Social Media - Reviews media stories for mentions of CSEP, CSEP partners and stakeholder communications; creates Tweets, Facebook and other social media announcements as necessary.

Ottawa, Canada Area

Responsible for production output, and ensuring that production standard remained high. Tasked with coordinating alongside Online marketing managers to meet demands of ongoing SEO projects, coordinated with Web development and Marketing production team to assign tasks to appropriate team members to complete SEO optimization tasks. Contributed Earned & Owned channels insights (content/SEO). Created and published social media posts and inbound marketing blogs to contribute in overall online presence.Expertise:- Local SEO- SEO on-site optimization - Map Marketing- Social Media Management- Content Marketing- Blogging

Ottawa, Canada Area

Responsible for contributing to the creation, maintenance and improvement of CRA outreach product. This was achieved through research, validation, reviews and bilingual side-by-side reviews. Some of the projects undertaken throughout my work term include:• Student short video series: Coordinated alongside fellow team members, the development and execution of the new student short video initiative for the Canada Revenue Agency. This was achieved through providing feedback, requesting script and video changes, attended host auditions, and shared video with family and friends as a means of soliciting feedback. • Long video updates: Involved in the updating and maintenance of the CRA’s tax information videos on the video gallery page; incorporated change requests from reviewers, reviewed video quality and consistency, created transcript, slide, script and related links files. • Webinar: Present during the live broadcast of the CRA’s Small Business Webinar, assisted with organizing and relaying of the live questions coming in from viewers to the subject matter expert.• Outreach Fact sheets & FAQ’s: Responsible for the creation and validation of fact sheets and FAQ’s. Conducted the creation of these fact sheets and FAQ’s through research and side-by-side review of previous presentation, furthermore removing and replaced outdated and redundant presentations.

Communication Studies B.A. Honours, Communication And Media Studies

Graduated with a B.A. Honours in Communication Studies with a concentration in Image, Politics & Persuasion

Hig, Applied Psychology, Applied Geography, Ap-Psychology (4) Ap Geography (4)

Activities and Societies: Jazz Band, Ball Hockey Team