Joel Burke

Joel Burke Email and Phone Number

Measuring Marketing's Impact On Pipeline @ Outshine
halifax, nova scotia, canada
Joel Burke's Location
Halifax, Nova Scotia, Canada, Canada
Joel Burke's Contact Details
About Joel Burke

I am a Partner and Practice Lead at Outshine, an advertising and analytics consultancy for B2B SaaS companies. Using Analytics, I solve real-world B2B marketing and sales problems. My innovative approach and expertise across the marketing technology stack have empowered clients to: - Design and implement comprehensive measurement frameworks - Sync lead data between web analytics, CRMs, and marketing automation platforms - Prioritize marketing efforts to drive and influence revenue pipeline - Align sales and marketing objectives with business KPIs - Improve the ROI of existing marketing technology stackMy analytics experience across start-ups, enterprise, and agencies have provided a wealth of experience to help B2B SaaS leaders execute their marketing analytics visions.

Joel Burke's Current Company Details
Outshine

Outshine

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Measuring Marketing's Impact On Pipeline
halifax, nova scotia, canada
Website:
outshine.com
Employees:
23
Joel Burke Work Experience Details
  • Outshine
    Partner, Practice Lead
    Outshine Nov 2015 - Present
    I guide enterprise B2B teams through marketing technology and analytics transformations. From strategic advice to technical implementations, I work with start-ups to billion dollar brands to track and improve pipeline through the marketing funnel. Areas of expertise:Analytics- Google Analytics- Google Tag Manager- Google Data Studio- SegmentCRM & Marketing Automation- Salesforce- Marketo- HubSpot
  • Verb Interactive
    Director, Search Marketing & Analytics
    Verb Interactive Dec 2013 - Sep 2015
    Halifax, Canada Area
    I help some of the world’s largest travel and tourism brands get in front of their customers online.Working closely with UX, Design, Development and Marketing I help connect the dots to provide holistic search marketing strategies that drives revenue for our clients. I work thoughtfully with clients to create clear and measurable goals to define success. These goals range from micro-conversions like newsletter signups and downloads to sales pipeline events like reservations and bookings.
  • T4G Limited
    Digital Analyst
    T4G Limited Sep 2011 - Dec 2013
    Halifax, Canada Area
    As a Digital Analyst at T4G I was responsible for identifying client’s business objectives and advising on measurement strategies and providing insight to stakeholders.• Designed a Google Analytics training curriculum and lead on-site client training. • Developed a custom analytics tagging solution reducing the time required to tag campaigns.
  • Rent Donkey Inc.
    Internet Marketing Intern
    Rent Donkey Inc. Sep 2010 - Feb 2011
    Halifax, Canada Area
    Rent Donkey is a free apartment search engine that independently tracks all apartment & house rentals - including both commercial & private properties. Apartments are shown on a map, with the ability for you to search exactly what you want I performed SEO research, link prospecting and outreach, web analytics and reporting.
  • Research In Motion
    Handheld Management & Tracking Associate
    Research In Motion Sep 2008 - Dec 2008
    Ottawa
    Co-op Work Term for Dalhousie University Bachelor of Commerce Program • Acted as the External Device Request Coordinator. Forecasted, and scheduled workload• Customized and deployed prototype and pre-release blackberries for external testing• Acted as a liaison between software, hardware, manufacturing, and project management teams

Joel Burke Skills

Google Analytics Web Analytics Analytics Digital Marketing Seo Online Marketing Sem Advertising Online Advertising User Experience Marketo Salesforce.com Marketing Automation Digital Media Digital Strategy Interactive Marketing Ppc Saas Conversion Optimization Information Architecture Content Strategy Email Marketing Web Marketing Sql Data Visualization Data Warehousing

Joel Burke Education Details

Frequently Asked Questions about Joel Burke

What company does Joel Burke work for?

Joel Burke works for Outshine

What is Joel Burke's role at the current company?

Joel Burke's current role is Measuring Marketing's Impact On Pipeline.

What is Joel Burke's email address?

Joel Burke's email address is jm****@****ail.com

What is Joel Burke's direct phone number?

Joel Burke's direct phone number is +190244*****

What schools did Joel Burke attend?

Joel Burke attended Dalhousie University, The University Of British Columbia.

What are some of Joel Burke's interests?

Joel Burke has interest in Sailing, Squash, Cycling.

What skills is Joel Burke known for?

Joel Burke has skills like Google Analytics, Web Analytics, Analytics, Digital Marketing, Seo, Online Marketing, Sem, Advertising, Online Advertising, User Experience, Marketo, Salesforce.com.

Who are Joel Burke's colleagues?

Joel Burke's colleagues are Emily Yach, Eleanor Bramah, Hannah Gauthier, Togzhan Ibrayeva, Zina Ibrahim, Kristen Hawker, Laura Whalen.

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