Carlos Calderon Email & Phone Number

Canada

- Developed and managed Google, Meta, and LinkedIn Ad campaigns, overseeing budget management and performance optimization for various B2B software companies across different industries, including Supply Chain, Government Services, Education, and Law Enforcement, among others.- Conducted keyword research and competitor analysis to identify business opportunities and inform campaign strategies.- Created and optimized ad copy and landing pages to improve click-through rate (CTR) and conversion rate.- Planned and executed retargeting campaigns to drive repeat traffic, maintain brand awareness, and boost conversions.- Generated and presented weekly and monthly performance reports, providing budget recommendations and strategic adjustments based on campaign performance and market trends.- Collaborated with the SEO team to identify and leverage new keyword opportunities.- Presented findings and strategic recommendations to clients at various organizational levels.- Ensured accurate tracking setup across the site, landing pages, and ad platforms for effective attribution.Tools and platforms:- Google Ads, LinkedIn Ads, Meta Ads, Capterra, HubSpot, GA4, GTM, Google Looker Studio

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Collaborated with the different departments to collect data to populate Monthly Reports, and Quarterly GA and Paid Media Analysis.- Analyzed data from Google Analytics, Datorama, and other sources to develop decks and present findings to clients.- Provided insights and recommendations to clients to improve their marketing and advertising efforts, and maximize conversions.

Canada

- Responsible for day-to-day setup, optimization and reporting of online ad campaigns.- QA advertising creatives, placements and campaigns to ensure proper functionality.- Collaborate cross-functionally with different teams to ensure all tracking and tagging is working as expected.

- Managed the email marketing strategy, including planning, creatives and content development, audience segmentation, testing, deployment, delivery and reporting.- Proposed and implemented ‘Capillary Webinar Series’ to increase email subscribers.- Planned and executed marketing activities and events to increase brand awareness.- Increased website traffic by 50% the first year and 150% the second year by curating content and distributing it through the different channels.- Recommended and implemented website improvements to increase SEO traffic by performing keyword and content analysis.- Conducted competitive analysis and market research by analyzing and interpreting data from different sources, created reports and presented findings to stakeholders.Tools and platforms:- Hootsuite, Mailchimp, Eventbrite, Google Analytics, Wordpress, Trello

Toronto, Canada Area

Project Management- Developed the Capillary Learning Catalogue’s database, a centralized resource used by all facilitators delivering Capillary workshops.- Conducted extensive research in Webinar, LMS and CRM software, presented findings and implemented software upon approval.- Worked in the extension of the Capillary Learning to online delivery and learners record management.

San Felipe, Yaracuy, Venezuela

Transmission and Data Analyst (Internship)- Analyzed network infrastructures in order to resolve the issues that the clients had technical difficulties with or to implement new technologies.- Performed analysis and maintenance of switches, routers and optical fiber.- Created professional reports on findings and presented them to the relevant stakeholders.CANTV (Compania Anonima Nacional Telefonos de Venezuela) is the number one Telecommunications Company in Venezuela

Post-Graduate, Strategic Relationship Marketing

Post-Graduate, Project Management

Activities and Societies: APICS

English As Second Language

English As Second Language

Bachelor Of Science (B.S.), Telecommunications Engineering

Activities and Societies: School of Engineers, Telecom Group, Soccer team