Cmo
Chennai Area, India
*****Contributed to $30 million dollars in sales across our client portfolio*****
*****0 - $200K in revenue generated in 18 months for Business Dynamiks.*****
Apart from driving revenue for Business Dynamiks, I was involved in managing a team responsible for revenue generation - SDR/AE, digital marketing, and content experts - as well as an Inside Sales team, focused on lead qualification, cold calling, account mapping, and setting discovery meetings for sales. Worked in close collaboration across Sales and Marketing teams (Sales, Channel/Alliance teams, Corporate and Product Marketing, our Channel Partners, and Sales & Marketing Operations).
Worked with a wide variety of customers in the technology domain including - SaaS, Cyber Security, Reg-Tech, Cloud Services and traditional software service providers helping them with revenue generation strategies/implementation.
High-capacity demand generation expert with strengths in multi-channel digital and account-based marketing strategy and management.
Analytical, entrepreneurial thinker with demonstrated success in program optimization, efficiency and sales enablement.
Successfully implemented Sales and Marketing Technology to help aid the selling process - this would include Sales Enablement tools, Sales engagement/automation tools, ABM platforms, Inbound Marketing tools, CRMs and other Marketing Automation tools.
Handled Inside Sales – managed out underperforming members, refocused their goals to include better qualification criteria of SQL’s (Sales Qualified Leads) and added requirements for account mapping, additional contact discovery, meetings, and pain point mapping to help move “Leads” to “Opportunity” status.