Prashant Kumar Email & Phone Number

Noida, Uttar Pradesh, India

Noida, Uttar Pradesh, India

Experienced Paid Media Manager with over a decade of proven expertise in driving successful digital marketing campaigns. Currently spearheading strategic initiatives as a key member of the marketing team at a prominent B2B HCM software company. My journey has been marked by a profound understanding of paid media, honed over 10+ years of hands-on experience.

New Delhi Area, India

• Have good proficiency with Digital marketing tools such as Google Analytics, Google Ads, Bing, Search Consoles, Tag Manager and more.* Execute tests, collect and analyse data, identify trends and insights in order to.
• Track, report and analyse search campaigns * Conduct A/B testing
• Optimise ad copy and landing pages for search engine marketing
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyse competitor advertising links* Monitoring the user journey and experience, checking the existing and potential partner’s websites to monitor brand performance, product merchandising, pricing and.
• Reviewing data to discover opportunities to optimize performance

Noida Sector 63

• Managing various Google Search, Display, and Facebook ad campaigns.
• Managing Search Engine Marketing (PPC) Campaigns on Google AdWord.
• Optimize campaigns for high quality traffic & sales with good ROI
• Online Branding & Traffic Generation.
• Google Merchant Center & Shopping Campaigns
• Google Remarketing

Connaught Place, New Delhi

• Managing various Google Search, Display, and Facebook ad campaigns.
• Administered multiple channels and conducted extensive keyword research.
• Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google Ad Words.
• Developing creative and offers & implementing on affiliate marketing publishers.
• Optimize PPC campaigns on multiple networks, such as Google and Facebook.
• Manage ad placements, networks and ad budgets & analyze bidding through CPC, CPM, CPA and conversions.

Noida, India

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Review and analyze company website for areas that need to be detailed or improved. Perform daily account management of pay-per-click (PPC) accounts on Google AdWords & Bing.Expert in handling PPC Account by taking care of better.

Noida Area, India

Here I work on a number of social media outlets and communities(like Facebook,Twitter & linkedin) to generate publicity to increase the awareness of a product or brand.

Noida, India

Off page optimization & On page optimization.Adding new services with respect to SEO/SEMRegularly checking of ranking and making reports on weekly basis & monthly basisDynamic / Static Website Optimization.Checking All HTML Codes.Social Media Optimization to increase traffic on sites like Myspace, Twitter, Facebook, Digg, Flickr, delicious and Stumble.

Mayur Vihar Phase-2, New Delhi

Off page optimization & On page optimization.Dynamic / Static Website Optimization.Checking All HTML Codes.Social Media Optimization to increase traffic on sites like Myspace, Twitter, Facebook, Digg, Flickr, delicious and Stumble upon.Excellent knowledge of working of Crawlers & Traffic Analysis.

Master Of Business Administration (M.B.A.), Digital Communication And Media/Multimedia

Activities and Societies: Debate Team

B.Tech, Computers

Activities and Societies: Winer of Chess Tounament in 2009 A part of passout batch in 2010.

Intermediate, Maths Group

Activities and Societies: Take a part in college debate competetion about Science and Nature.

High School, Math

Activities and Societies: Topper of Class 8th, 9th & 10th.