• Creating lead magnets with significant CTR and favorable CPL, leveraging Growth Marketing tactics.• Directing content strategy for B2G partnership campaigns.• Leading end-to-end inbound content process, driving engagement and retention.• Orchestrating digital activities, webinars, and influencer campaigns across multiple markets.• Managing branding for offline events, ensuring alignment with brand strategy.

•Established and led the video content department, achieving over 450 million video views across all platforms.• Cultivated and managed strategic partnerships with key media partners, influencers, and entities.•Grew Instagram followers from 13,000 to over 550,000 followers.•Lead a dynamic team of content and video creators across social and digital media platforms.•Oversee the daily workflow of content creation and publication, ensuring timely and high-quality output.•Develop and implement comprehensive strategies for website, social media, and video production to drive engagement and reach.•Manage online performance metrics across various channels, including social media platforms, Google AdWords, and DoubleClick.•Spearhead the production and direction of compelling video content, proficient in photo-video editing, and adept at live shooting techniques.

•Achieved a new video views record in one year, with a growth of over 400% to 98+ million video views on Facebook.•Sold the first-ever sponsorship deal with a major brand, laying the foundation for future growth.•Led a dynamic content team, overseeing content selection, development, and curation.•Managed all aspects of online performance activities across major platforms such as Facebook, Instagram, YouTube, and LinkedIn, including budgeting, KPI tracking, implementation, and reporting.•Spearheaded digital PR efforts, fostering relationships with individuals and entities to enhance brand visibility and reputation.•Implemented and optimized toolkits to monitor and analyze social media activity, trends, and performance metrics.•Produced detailed reports on social media performance, utilizing charts and graphs to provide actionable insights and recommendations.

-Aligning strategic social media goals with activity based social marketing, resource allocation & budget spend.- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic.-Toolkit Selection, set up and implementation to monitor, alert & report on companies’ social media activity, trends etc. -Developed and managed online social media activations (Campaigns).-Creating extensive reports on social media activities including charts and graphs, with recommendations for action plans.-Dive deep into social media analytics.

Ibrahim Maalouf In Egypt/Online Campaign• Identify, evaluate and monitor relevant social media channels• Implement strategies for using social media channels for marketing purposes• Establish relationships with online communities by identifying key influences• Manage social media properties such as Facebook, Twitter, and Instagram• Assist in moderating forums• Prepare status reports

- Leading a team of professional Social media specialists and graphic designers.- Following up on the accounts targets and ensuring achieving the required KPIs.- Developing content calendar to arrange posting strategy and to be updated based on analytical reports and pilot campaigns.- Produce analytics reports and perform analysis as needed- Developing partnerships with vendors & entities.

• Identify, evaluate and monitor relevant social media channels• Implement strategies for using social media channels for marketing purposes• Establish relationships with online communities by identifying key influences• Manage social media properties such as Facebook ,twitter and instagram• Assist in moderating forums• Prepare status reports