Helena (Qiaoshan) Yu Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Established and led a multidisciplinary team of 30+ dedicated to empowering youth and marginalized communities in Toronto through data-driven initiatives focused on climate resilience and climate equity- Spearheaded the design and implementation of community-centric data and climate literacy programs, engaging directly with youth and community leaders to ensure initiatives are rooted in their lived experiences- Provided strategic leadership and technical oversight for award-winning AI projects, including the Multilingual Climate Chatbot and Climate Anxiety Topic Models, driving innovation in climate adaptation- Cultivated high-impact partnerships across academic institutions, government bodies, nonprofits, and the private sector, amplifying the reach and effectiveness of our initiatives- Ensured seamless alignment between project teams and support functions, enhancing communication, partnership development, and community engagement efforts

Toronto, Ontario, Canada

- Directed a team of 5 in building advanced LLM systems to extract KPIs and key insights from complex financial documents, automating earnings note generation and drastically reducing manual efforts in equity research - Spearheaded a team of 3 to develop a customized prompt engineering framework that optimized content personalization across retail and enterprise banking, driving stronger customer engagement on the e-commerce platform - Effectively engaged stakeholders and executives by delivering clear, impactful presentations that distilled complex AI/ML concepts into actionable business insights, ensuring alignment and buy-in across organizations - Developed state-of-the-art RAG system for question and answering use cases (e.g., branches, contact centers) and implemented a customized LLM-based evaluation framework for RAG systems in a team of 15- Developed a RoBERTa-based NER model for extracting organizations from inbound emails with 80+% accuracy

Toronto, Ontario, Canada

- Led a team of 3 to develop state-of-the-art recommender systems and to apply advanced customer clustering techniques to deliver deeper segmentations insights that informed product personalization strategy - Partnered with product, design, and engineering to seamlessly integrate personalized product recommendations into storefronts, improving customer experience, boosting engagement, and driving revenue growth - Partnered with MLOps engineers to reinforce the stability of data pipelines using Spark and Airflow, implementing robust model drift monitoring to ensure sustained performance

Toronto, Ontario, Canada

- Developed 3 product KPI dashboards, providing analysis of performance trends and identifying key friction points- Lead Fraud Detection Initiative with High Financial Impact: spearheaded the creation of an anomaly detection dashboard with 94 fraud metrics, mitigating millions in revenue loss. Collaborated with 14 SMEs across 5 control areas, ensuing strong cross-functional alignment to enhance fraud prevention. - Optimized Ecommerce Platform through Data-Driven Experimentation: designed and executed A/B tests on customer-facing ecommerce features, using user behavior data to drive iterative product improvements

Global Count, launched by Women’s March Global, gathered 32,000+ survey responses in 173 countries and 17 languages- Led an international team of 6 to construct a comprehensive global directory of Women’s Rights NPOs from unstructured text responses from Global Count and the internet by leveraging advanced NLP, clustering, and web scraping techniques - Directed an international team of 8 to conduct extensive descriptive statistical analysis, to perform NLP analysis that encompassed language detection, language translation, topic modeling, sentiment analysis, and to create data visualizations using R Shiny that provide actionable insights on global Women’s Right advocacy

Toronto, Ontario, Canada

- Led Journey Orchestration (video analytics) workstream in partnership with stakeholders to create better customer experience and reduce costs by driving adoption of proactive assurance practices and digital support channels - Led a team of 1 data architect, 1 data engineer and 4 data analysts to design, build, and deploy analytics solutions in Big Query, Vertex AI (GCP) and Tableau to automate and personalize customer communication journeys

- Led a team of 8 and collaborated with client’s team to create data integration functional design document that defined how data will be stored, consumed, integrated and managed by different data entities and systems in SAP

Toronto, Ontario, Canada

- Performed EDA and feature engineering, and developed a fraud detection model for a loyalty program in a team of six

Contributed to creating a predictive model for informing preventive interventions to combat human trafficking in the U.S.- Implemented state-of-the-art architecture for data management (ingestion, processing) and predictive modeling in Azure- Led a team of 6 data engineers to develop pipelines for handling large-scale spatial-temporal data in PySpark and SQL

Mississauga, Ontario, Canada

Led AI Country Plan Discover AI initiative and a multi-disciplinary team of 15 interns to empower university students in STEM and business across Canada with knowledge and skills in Cloud Computing and Artificial Intelligence through Discover AI Bootcamps (formally known as Azure Bootcamps) and Discover AI Challenge• Delivered 7 bootcamps and 2 hackathons, upskilling 2.5k+ students in 90+ universities, and reaching 500K+ students on social media• Managed FY20 event and marketing budget of CAD 227k, performed cost benefit analysis and scenario projection, and reduced the cost per event by 40% • Performed segmentation analysis on event audience and collaboratively created persona, value proposition, bootcamp structure and contents, and social media assets for each segment • Reduced the average event dropout rate to 35-40% • Created streamlined event management processes to coordinate seamlessly with internal stakeholders (CELA, PR, social media team, Microsoft speakers) and external event partners • Strategized and coordinated the program creation as well as the launch of Discover AI Challenge 2020, collaborating with McGill University, Agorize and C2 Montreal, and Microsoft social media and communication teams

Mississauga, Ontario, Canada

• Led the Canadian Business Intelligence (BI) Governance project, standardizing processes for coordinating with Microsoft’s corporate BI team to fulfill local reporting requests from Canadian sales and marketing teams• Co-led Azure Customer Adds Dashboard (150+ MAU) and Modern Workplace Dashboard (100+ MAU) projects - Gathered requirements, performed data transformation (SQL), and created data visualizations (Power BI) - Developed a regularized linear regression model for forecasting Azure consumption revenue and a logistic regression model for classifying Azure customer adds and churns - Conveyed strategic insights on sales operations to senior sales and marketing leadership to inform decision-making

Waterloo, On

Cultured.bio was a Velocity biotech startup that created a data-informed open source platform to improve the data quality of biomedical research • Secured funding of $6500+ from VC programs through competitions • Led a multi-disciplinary team of four to develop software SciPad using Agile method, Google Ventures design sprint and rapid prototyping: i) Identified researchers key pain points through 20+ user interviews ii) Created SciPads product specification and UI/UX design based on the Data Lifecycle Management framework and user problem statement• Presented SciPad to 20+ principal scientists and CSOs at True North conference and Canada SynBio conference in 2018

Toronto, Ontario, Canada

• Identified the inefficiencies in existing IT operations tools and processes by analyzing three years of performance data using Excel, observing employees routines and conducting 20 staff interviews across five departments • Optimized existing technical support processes by creating implementation plans to integrate the Knowledge to Action framework and three emerging technologies, including cloud computing, self-service and automation

Waterloo, Onatrio

Waterloo, On

• Directed six social media and event marketing campaigns that grew the club membership base from 20 to over 300, utilizing social media analytic tools• Led a team of 15 and collaborated with four local filmmaking groups to organize events (e.g. filmmaking workshops, film festivals) gathering 400+ attendees over the year • Leveraged a set of technology (e.g. Asana, Slack) enabled management techniques to operationalize team goals

Waterloo, On

• Solicited donations and sponsorship to total value of $17K• Managed American Solar Challenge 2016 race budget of $100K and reduced expenditure by 40% through effective resource management • Increased community and sponsor engagement by 300% by managing public relations, social media, and event marketing efficaciously

Waterloo, On

• Developed a fundraising strategy and set fundraising goals for the club• Organized fundraising activities and functions for the club• Solicited donations and sponsorship to total value of $ 1,200

Richmond, Bc

Richmond, Bc

Bachelor Of Mathematics, Statistics, Computer Science

Bachelor Of Business Administration - Bba, Marketing

Environmental Management

Gis For Environmental Management

Climate Policy And Corporate Responses