Yulia Slobodchuk Email & Phone Number

Dubai, Ae

Moscow, Russia

Moscow, Russia

Clients: Nestlé, L’Oréal• Developing and implementing a digital tactical approach for media strategy of the client’s brand portfolio (3 brands with 5+ SKU’s), considering a deep review of audience approach, brand health tracking, and media performance results in conjunction with core business goals, and marketing objectives • Planning and managing 60+ OLV, display, and social media campaigns, including budgets’ realization checking and tactics are being on average 15%-30% optimized towards initial media plans’ KPI’s • Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across ad campaigns (via Google Analytics, MOAT, DMP’s) • Considering media suppliers and data providers for the annual Test & Learn calendar adjustment • Preparing competitive and overall media landscape reports • Coordinating and managing work processes between buying, performance, paid social, creative, and research departments • Daily communication with the client: leading and participating in 50+ meetings and presentations per year • Training and managing 6 employees (assistants, junior and middle planners)

Moscow, Russia

Client: Nestlé• Developing and launching 100+ digital media plans based on annual media strategy approach and Test & Learn calendar for 3 different product categories • Day-to-day monitoring of ad cabinets, adserving, and verification systems, providing forehanded decisions for campaigns optimization • Regular reporting and communication with the client: preparation and presentation of middle, post-buy reports and future proposals during weekly meetings • Planning, operating and tracking client’s annual marketing budget for digital media channels: working with flowcharts, budget trackers, financial closure & reconciliations documents• Daily communication with creative, paid social, performance, and research departments • Completing quarterly marketing audit files

Moscow, Russia

Client: Nestlé• Planning and managing OLV ad campaigns for all Nestlé product categories (50+ brands and SKU’s) • Regular campaigns’ reporting with optimization analysis and monitoring of KPI’s performance: preparation of middle and post-buy reports• Controlling and negotiating over compliance with price conditions and inventory quality by media suppliers• Daily communication with client service team, AdOps, paid social and performance departments

Moscow, Russia

Clients: Coca-Cola HBC, Airbnb, Kraft Heinz• Regular digital media campaigns and special project’s reporting• Checking creative materials and preparing codes and UTM’s before launching advertising campaigns• Manual monitoring of competitor activity: Google trends, social networks, special projects, and PR • Participation in planning and management of marketing activities during 2018 FIFA World Cup • Daily communication with client service team, creative agencies, and special project departments

Москва, Россия

Bachelor'S Degree, Advertising And Public Relations, Major In New Media, 4.6 / 5.0

Erasmus Exchange Program, Management

Master'S Degree, Management, Major In Strategic Marketing, 4.7 / 5.0