Ythan Pratt

Ythan Pratt Email and Phone Number

VP, Commerce Intelligence Product Strategy @ Flywheel
Minneapolis, MN, US
Ythan Pratt's Location
Minneapolis, Minnesota, United States, United States
About Ythan Pratt

Ythan Pratt is a VP, Commerce Intelligence Product Strategy at Flywheel. They possess expertise in social media, digital marketing, email marketing, online advertising, marketing and 22 more skills. Colleagues describe them as "Ythan is a strong digital marketing manager with an aligned perception for what is trending and relevant within the digital space. I worked with Ythan over my tenure at NativeX. Besides being diligent to the perfection of his craft, he is supportive to the collaborative initiatives of the team. As a creative director, I appreciate his sensitivities to visual branding and it’s perception within the digital environment. He is always willing to offer feedback and work collaboratively to elevate creative ideas. His opinions are well received, and he is sought out for his knowledge and expertise to lead strong, successful marketing communications.", "Ythan is a great person to have on your team! He is super results-driven and very good at tracking and quantifying ROI for the entire marketing team's efforts. Ythan is also fantastic at keeping projects moving - when he is involved, you can be sure that the project will be completed efficiently and to the highest quality! His robust knowledge of social and email marketing as well as website development makes him a great resource for all things digital!", and "Ythan was my primary tech support for two years at SCSU. He was very competent in his knowledge of the services offered by the university for its professors, and also knew my own Apple software. Most of all, Ythan demonstrated a personal maturity and work ethic well beyond his years. He is very bright intellectually, very personable, and very mature. He wants to solve tech problems above all. I recommend him VERY highly."

Ythan Pratt's Current Company Details
Flywheel

Flywheel

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VP, Commerce Intelligence Product Strategy
Minneapolis, MN, US
Employees:
1629
Ythan Pratt Work Experience Details
  • Flywheel
    Vp, Commerce Intelligence Product Strategy
    Flywheel
    Minneapolis, Mn, Us
  • Tracy-Locke
    Svp, Commerce Experience Strategy
    Tracy-Locke Sep 2024 - Present
    Irving, Texas, Us
  • Ambi Wine Bar
    Co-Owner
    Ambi Wine Bar Jan 2018 - Present
    Anoka, Minnesota, Us
    Named to StarTribune's annual "Best Of Minnesota" list for the Wine Bar category in 2024 (gold), 2023 (silver), and 2022 (bronze)
  • Miss Iz Ice Cream
    Co-Owner
    Miss Iz Ice Cream May 2022 - Present
  • Vml
    Managing Director, Product Strategy & Mpls Office Lead
    Vml May 2023 - Sep 2024
    New York, New York, Us
  • Vml
    Group Director, Commerce Experience Strategy & Retail Intel Product Manager
    Vml Apr 2021 - Apr 2023
    New York, New York, Us
  • Vml
    Director, Commerce Strategy & Retail Intel Product Manager
    Vml Apr 2020 - Apr 2021
    New York, New York, Us
  • Lyric Arts Main Street Stage
    Board Member
    Lyric Arts Main Street Stage Jun 2022 - May 2023
    Anoka, Minnesota, Us
  • Colle Mcvoy
    Director, Commerce Strategy
    Colle Mcvoy Apr 2019 - Apr 2020
    Minneapolis, Mn, Us
  • Vml
    Associate Director, Commerce Strategy
    Vml Jan 2018 - Apr 2019
    New York, New York, Us
  • Vml
    Senior Commerce Strategist
    Vml Dec 2015 - Jan 2018
    New York, New York, Us
  • Vml
    Digital Strategist
    Vml Jan 2015 - Dec 2015
    New York, New York, Us
  • Nativex, A Mobvista Company
    Digital Marketing Manager
    Nativex, A Mobvista Company Oct 2014 - Jan 2015
    San Francisco, California, Us
    -Managed NativeX’s digital marketing platform, including: website, blog, social media, online advertising, CRM, & email marketing -Secured placement for NativeX in the “VentureBeat Top 10” mobile app monetization rankings-Implemented reporting analytics dashboards and a monthly Digital Marketing Recap email for senior management*NativeX is the leading ad technology for mobile games and is re-inventing in-app advertising with beautiful native ad experiences. Offices in Minneapolis, MN and San Francisco, CA.
  • Nativex, A Mobvista Company
    Digital Marketing Specialist
    Nativex, A Mobvista Company Apr 2013 - Sep 2014
    San Francisco, California, Us
    -Increased traffic to the NativeX blog 76% by writing 40 articles in 1 quarter & achieving 1st page rank for top keywords-Project managed and successfully launched a new website and digital presence for NativeX during a company rebrand-Built a community of 50,000 social media followers and CRM prospects by integrating digital, tradeshow, and Salesforce strategies*NativeX is a mobile advertising startup based in Minneapolis, MN.
  • Nativex, A Mobvista Company
    Marketing Communications Specialist
    Nativex, A Mobvista Company Apr 2012 - Mar 2013
    San Francisco, California, Us
    -Increased leads 25% by writing and A/B testing ad copy for search & display ad campaigns on AdWords, Outbrain, & LinkedIn -Received recognition for NativeX’s blog as a “Top 10 Mobile Marketing Resource” by Apptamin-Consistently outperformed industry benchmarks for open rates & CTRs for NativeX’s monthly newsletter & email blasts-Wrote case studies, created collateral, and hosted industry events in San Francisco, CA; London, UK; Cologne, Germany; & Austin, TX*Formerly W3i, NativeX is a mobile advertising startup based in Minneapolis, MN.
  • Nativex, A Mobvista Company
    Digital Marketing & Marketing Communications Intern
    Nativex, A Mobvista Company Jan 2012 - Mar 2012
    San Francisco, California, Us
    -Wrote & published articles about mobile advertising & mobile apps in VentureBeat, Pocket Gamer, & Gamasutra.-Strategized & executed email marketing & social media plans.
  • St. Cloud State University
    Marketing Research Assistant
    St. Cloud State University May 2011 - Dec 2011
    St. Cloud, Mn, Us
    As a digital marketing research assistant for the Marketing department in the Herberger Business School, I helped Prof. Oyedele ideate, plan, and launch a social network for collaboration between global business professionals and aspiring international business students. The website allowed professionals to share their experiences as expatriates with students.
  • St. Cloud State University
    Lead Student Technician
    St. Cloud State University Sep 2007 - Dec 2011
    St. Cloud, Mn, Us
    As the lead student technician for the Herberger Business School at St Cloud State University, I assisted 100+ faculty, 17 clubs, and hundreds of students with hardware and software computer problems. Additionally, I maintained the business school's digital signage system and maintained computer labs.
  • Freelance
    Digital Marketing Consultant
    Freelance May 2010 - Dec 2011
    As a freelance digital marketing consultant, I designed and developed websites for over 15 student organizations and small businesses. I also aided non-profits with Google Adwords campaigns. As a consultant, I participated in the Google Engage for Agencies training program.
  • Innova Marketing
    Account Executive Intern
    Innova Marketing Jul 2011 - Oct 2011
    Minneapolis, Us
    As an account development intern I coordinated, staffed, and trained talent for promotional events in cities throughout the United States including Minneapolis, Chicago, Portland, Orlando, and San Francisco. Projects included leading Gold’n Plump’s summer Minor League Baseball event series, assisting the Mentos Rocks concert series, and coordinating lead sponsorship activities for Office Max's Hood-to-Coast.*INNOVA Marketing is an experiential and digital marketing agency based in Minneapolis, MN.
  • Spyder Trap
    Web Design Intern
    Spyder Trap Jun 2010 - May 2011
    Minneapolis, Mn, Us
    As a web design intern for a digital marketing and online advertising agency, I was responsible for designing brand assets: landing pages, social media profiles, mobile ads, social media ads, and other digital media creative. Accounts I worked on include: General Mills, Children’s Hospitals of Minnesota, and WA Frost & Company.*SpyderTrap a digital marketing agency based in Minneapolis, MN.
  • American Marketing Association (Scsu Chapter)
    Vp Of Marketing Communications
    American Marketing Association (Scsu Chapter) May 2010 - May 2011
    Chicago, Il, Us
    As the VP of Marketing Communications for the St Cloud State University chapter of the American Marketing Association (AMA), I managed a team of six board members, recruited new members, launched new social media accounts, managed the chapter website, and implemented an email marketing strategy. Outside of regular meetings I hosted a digital marketing committee that met once a week for two semesters, in which I taught members basic digital marketing skills including HTML, Photoshop, and Adwords.
  • American Marketing Association (Scsu Chapter)
    Director Of Digital Marketing
    American Marketing Association (Scsu Chapter) Sep 2009 - May 2010
    Chicago, Il, Us
    As a freshman member of the St Cloud State University chapter of the American Marketing Association (AMA), I was elected as the Digital Marketing Manager and tasked with designing, developing, and creating content for a new website. Competing against other collegiate AMA chapters from across the United States at the 2010 American Marketing Association National Conference in New Orleans, LA, huskyama.com was awarded 2nd Place Website.
  • Target
    In-Store Sales
    Target Nov 2006 - Aug 2010
    Minneapolis, Mn, Us
    As a sales associate in one of Target’s most competitive districts in the United States, my team and I were able to consistently boost Electronics' sales to number one.
  • Cloud-Town
    Digital Marketing Manager, Founder
    Cloud-Town Aug 2008 - Mar 2010
    Cloud-Town.com was my first website, a side project that taught me all of the basics of digital marketing. In 2008, there weren’t any business courses on digital marketing so you had to teach yourself. For this project, I enlisted support from classmates and built a resource for local Minnesota musicians, venues, and entertainers to post their upcoming shows and performances. The website also included reviews and interviews with local musicians including Cloud Cult, Chris Koza, and Caroline Smith & the Good Night Sleeps, as well as reviews of restaurants in central Minnesota. The website monetized (and supported my college tuition) with sponsored posts, brand pages, and other early forms of native advertising.

Ythan Pratt Skills

Social Media Digital Marketing Email Marketing Online Advertising Marketing Advertising Mobile Marketing Marketing Communications Social Media Marketing Google Adwords Seo Web Design Digital Strategy Online Marketing Social Networking Facebook Digital Media Strategy Blogging Web Analytics Management Sales Google Analytics Sem Start Ups Photoshop Mobile Advertising

Ythan Pratt Education Details

  • St. Cloud State University - Herberger Business School
    St. Cloud State University - Herberger Business School
    Marketing

Frequently Asked Questions about Ythan Pratt

What company does Ythan Pratt work for?

Ythan Pratt works for Flywheel

What is Ythan Pratt's role at the current company?

Ythan Pratt's current role is VP, Commerce Intelligence Product Strategy.

What is Ythan Pratt's email address?

Ythan Pratt's email address is yt****@****ail.com

What is Ythan Pratt's direct phone number?

Ythan Pratt's direct phone number is +132025*****

What schools did Ythan Pratt attend?

Ythan Pratt attended St. Cloud State University - Herberger Business School.

What are some of Ythan Pratt's interests?

Ythan Pratt has interest in Minneapolis, Entrepreneurship, Technology, Startup Advice And Strategy, Traveling, Triathlons, Cycling, Reading, Digital Marketing, Fitness.

What skills is Ythan Pratt known for?

Ythan Pratt has skills like Social Media, Digital Marketing, Email Marketing, Online Advertising, Marketing, Advertising, Mobile Marketing, Marketing Communications, Social Media Marketing, Google Adwords, Seo, Web Design.

Who are Ythan Pratt's colleagues?

Ythan Pratt's colleagues are Luiza Vilas Boas, Emma Ellet, Tera Lockhart, Matthew Kesner, Jai Khiani, Andrew Wallengren, Courtney Stanton.

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