Yu Fu Email & Phone Number

Remote

Ny/Sf

• Collaborated with the National Design Award winner Lucille Tenazas on branding for the Healthy Materials Lab and The New School. Deliverables included email graphics, social media design, direct mail, posters, and conference brochures• Branded the visual system for the 71st Parsons Benefit, implemented social media campaigns, and designed the motion graphics and fashion show pamphlet. Parsons Benefit is the biggest annual fashion event at Parsons with past honorees including Rihanna, Sarah Jessica Parker, Marc Jacobs, and Pharrell Williams• Collaborated on designing a private art book for the founders of Yahoo

New York, United States

New York City Metropolitan Area

• Conducted brand research to effectively tell brand’s story. Branded 8 companies with new logos, collaterals, websites, and social campaigns. Developed brand assets and brand guidelines to ensure that clients stay on brand• Crafted highly conceptual ideas that align with brand guidelines for New York Life and Charter Spectrum• Demonstrated high levels of creativity, problem solving, and skill in coordinating multiple projects within tight time-frames from concept to final launch• Worked closely with two project managers to provide them with design expertise and support. Managed to adhere to a high standard of quality while meeting deadlines• Rebranded Leibowitz Branding & Design with moodboard, stationary, color palettes, business document templates, website and social media presence to achieve a cohesive new visual identity

Greater New York City Area

• Refine and reinforce Guggenheim’s brand identity with unique new icon system design, higher quality social media presence and high standard internal branding guide.• Team collaborate with Irma Boom to design the upcoming exhibition graphics for the exhibition “Countryside, The Future” by AMO, Rem Koohaas. • Renew the visual system of cafe 3 inside of the museum with new wall design and menu design to provide better reference with the Guggenheim’s history, architecture and exhibition content.

Greater New York City Area

• Design a new web platform to expand the company’s impact and value from initial research to the final product in 6 months.• Conduct user research and analysis through data gathered from desk research, survey, testing and user interviews to consolidate product concept and facilitate product vision.• Establish and oversee efficient workflows for design. Lead and created plans to build a user centric brand new digital experience in the industry; process includes but not limited to create user journey map, site map, wire-frame, sketch, low-fi to high-fi prototype, mock up product, user tests and icon design.• Communicate directly with back-end and front-end developers, design strategist, and consultants to solve problems.• Design a wide range of marketing and visual materials including logo, digital product style guide and marketing graphics.

Greater New York City Area

• Collaborate with the Associate Dean of AMT at the New School, and National Design Award winner Lucille Tenazas on conference branding for the Healthy Materials Lab, deliverables including direct mail, poster, conference brochure and email graphics.• Design the visual system for the 70th Parsons Benefit event announcement, social media graphics and fashion show pamphlet. Parsons Benefit is the annual biggest fashion event of Parsons and the past honorees include Rihanna, Eileen Fisher, Sarah Jessica Parker, Marc Jacobs and so on.

Greater Los Angeles Area

• Worked with clients including Tinder and Evite to create website hero images to promote good social impact.• Built wire-frames and worked on UI design for blog page on Pledeling’s website• Worked on branding for Shopify application Give & Grow.

Greater Los Angeles Area

• Assisted well-known designer, artist, and AIGA medalist Rebeca Méndez to conducted desk research and interviews for LA and NY based client Woven.is to make presentation about art direction and visual impact synthesis.• Co-curated the exhibition for Junk Battle! Competition by Pando Populus in Los Angeles.Collaborated with two designers to work on videos and photography advertisements.

Berkeley

Introduced potential art and design major students to the structure and curriculum of art and design as a major and instructed, assisted them with portfolio preparation.

Greater Los Angeles Area

Responsible for rebranding FAST, UCLA’s only fashion organization with new logo, website, and visual style. Organized annual fashion show and responsible for visual output. Designed all promotional and communicational materials including digital and print.Developed leadership and community-building skills. Collaborated with others, making FAST become one of the most identifiable UCLA student groups on campus.

Beijing City, China

Interned at a top three Internet company in China. Main responsibility was as a communication and creative liaison between freelancer designers and Sohu’s graphic design/user-interface department executives. Practical skills acquired: creative content presentation, effective communication between designers and employers, and creative collaboration on social media and proprietary software platforms.

Greater Los Angeles Area

Layout and visual designer at Student Media, BruinLife. In charge of style/branding, quality control, consistency, and production readiness. Experienced the full production cycle of the UCLA yearbook, from initial idea to final product, developing a better understanding of book design.

Master'S Degree, Communication Design

Bachelor'S Degree, Art/Art Studies, General

Bachelor'S Degree, Art History, Criticism And Conservation