Senior Marketing Specialist
Current• Content Creation: Write PR articles, industry insights, customer cases, and product updates; assist with content publishing on WeChat, the company website, and media platforms.• Product Marketing: Develop product marketing strategies with the sales team, identify product selling points, and create/manage product-related content, including videos and short clips.• Newsletter Management: Establish and maintain an industry chain database; compile, update, and validate data to produce industry analysis and monthly market reports.• External Communication: Liaise with industry organizations (e.g., Bloomberg, INFOLINK, PVTECH) for data reporting and ranking enhancement; collect and analyze industry and competitor information to support business decisions.