Jade Chen Email & Phone Number

Shenzhen, Guangdong, China

Pangle, TikTok for Business Ad Networks

Shenzhen, Guangdong, China

Tencent Social Ads

Greater New York City Area

Account: Anheuser-Busch InBev - Bud Light Work throughout RFP process and build relationships with media vendors to analyze value and applicability of media vehicles for client media briefs. Manage the delivery of creative assets, trafficking sheets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch. Monitor campaign performance of all plan variables including platform, partner, unit, creative, etc. and propose weekly optimizations. Handle day-to-day client requests and coordinate with analytics, ad ops, investment and finance teams to ensure that client deliverables are completed on a timely manner. Create monthly spend reporting to maintain consistency and accuracy for all billing processes. Work with senior management to develop ideas and strategies for new campaign planning. Transferred to MediaCom Guangzhou, China office and got promoted to Senior Media Planner.

Greater New York City Area

Account: The Home Depot Support VP Media in delivering work to clients, understand their objectives and then develop strategic channel/media approaches that routinely meet clients’ expectations. Work closely with DSP vendors, collaborate in campaign settings and develop new strategies to enhance campaign performance. Create RFPs and conduct in-depth researches to aid in buy recommendations, budget allocation and campaign development. Utilize DFA, MediaMath and other platforms to execute and optimize programmatic media campaigns, run reports and drive insights.

Guangzhou, Guangdong, China

 Collaborated with the client - Amway from concept to production and launch of nationwide TV, OOH and social media campaigns that routinely exceeded client expectations. Developed creative briefs, media proposals and presentations for client acquisitions, and successfully won Amway 2014 advertising agency pitches. Prepared meeting agendas and summaries and weekly reports to ensure all communications, reporting directly to SAE in managing daily activities with the in-house team and as well as external partners. Assisted in media planning – researched and presented local media opportunities with recommendations to clients and negotiated rates and added value with media vendors.

Master Of Science, Integrated Marketing

Coursework includes: Integrated Marketing, Strategy & Execution, Social Media & The Brand.

Bachelor'S Degree, Advertising

Graduated with National Awards.