Christopher Yu Email & Phone Number

New York, NY, US

New York City Metropolitan Area

U.S. Goods @ RedditWorking across CPG, Retail, Oil/Energy, and Pharma.

New York City Metropolitan Area

Earned the 2023 New Business Product Adoption Driver Award.Assisted and managed relationships with first-time advertisers to Reddit ads. Goals were to mitigate churn and ensure long-term partnerships + sustained revenue growth. Brands on-boarded + managed include:- Chili's- FanDuel Canada- Monos- TikTok- Trolli- Thuma

New York, United States

- Gaming, QSR, and Govt. Business Marketing / Marketing Sciences SME (Subject Matter Expert)- Assist in shaping the narrative and story of Reddit as an advertising platform for Fortune 500 companies by leveraging 1P and 3P metrics - Developing and scaling Reddit's GTM strategies for internal and external stakeholders- Provide in-depth and actionable.

New York City Metropolitan Area

Greater New York City Area

Clients: Capcom, Comcast, EA, Google, Microsoft and Unilever- Co-led and managed RFP process with media agencies and Fortune 100 clients, growing Q/Q spend + new lines of businesses- Proactively delivered and communicated media recommendations, optimizations and wrap reports to ensure key stakeholders received unparalleled client services to ensure.

Greater New York City Area

Greater New York City Area

Senior Associate on the NOA account

San Francisco Bay Area

• Planner on Nintendo of America account:
• Led, planned, developed and executed media campaigns across traditional (TV, OOH, Print, Radio) and digital media (display, social, programmatic) across $100K - $10MM campaigns
• Presented omni-channel decks to clients and internal teams for strategic and tactical media review
• Oversaw entirety of NOA billing across TV, Digital, OOH, Radio, Print and Programmatic
• Liason between NOA clients, media partners, and internal teams across 15+ campaigns
• Provided quarterly campaign reports and insights to review holistic strategy and planning for NOA

San Francisco Bay Area

• AMP on Nintendo of America account:
• Developed and executed media plans across Traditional (Cinema, OOH, Print, Radio, TV) and Digital media
• Spearheaded NOA billing (i.e., authorizations, IOs, reconciliations, billing trackers, etc) on a bi-weekly cadence to ensure accurate campaign spend and pacing
• Served as point-of-contact/liaison for strategic recommendations, campaign performance, and industry updates
• Led weekly status calls with internal teams and clients to discuss campaign objectives/performance
• Provided weekly dashboard reports to clients regarding campaign performance inclusive of insights and analyses

Binghamton, New York

• As MAP Assistant:
• Aided in creating flyers, themed activities, and events to spur engagement between students and faculty on campus
• Assisted team in creating websites for organizations such as the Off-Campus College Transportation, and Student Association
• Facilitated growth of Student Associations presence on social media, such as Instagram, Twitter, and Facebook through providing daily contentAs Campus Photographer:
• Strengthened mental awareness to capture vivid photos that pertain to school spirit
• Developed ability to process hundreds of photos via Adobe Photoshop and Lightroom after each event that were due within strict deadlines

Binghamton, NY

• Analyzed and devised weekly agendas for social media posts that boosted viewership and clicks in relation to company goal of bringing awareness to diversity by 75%
• Handled and refined organization's website that included the use of new software, handling of school's/company's database, and continuous on-and-off site collaboration with colleagues
• Researched, planned, and developed future events and themes for organization that could used for recruitment of future interns, social media posts, and collaboration with other student organizations for brand awareness.

Binghamton, NY

• Oversaw development, execution & strategy of marketing overhaul; redesigned print marketing collaterals and established marketing strategy to raise readership of the importance of mental illness and suicide to.
• Implemented social media strategy, which included content strategy, audience segmentation and photograph execution; created audience base and identified brand voice
• Established and managed relationships with non-profit organizations in Broome County to foster and cultivate brand awareness and community events
• Collaborated with local businesses (i.e. Chipotle, SweetFrog, Sodexo) to assist in organization's fundraising events for the underprivileged youth
• Spearheaded the framework and launch of the organization's online website

Binghamton, NY

• Liaised between corporate office and local clients to create cohesive and successful marketing strategies and campaigns that led to an increase of brand awareness of local companies
• Organized and recruited personal marketing team to research effective methods of successful marketing tactics which include but are not limited to, giveaways, photo ops, collaboration with various local businesses, and.
• Worked with local businesses to promote growth of local economy and created a foundation for continued success for both company and businesses

Binghamton, New York

• Assisted head photographer in capturing essence of school spirit via images
• Documented past and current trends within Binghamton University's campus in order to provide the administration of student body interests in order to produce higher levels of happiness
• Strengthened administration's presence on social media, most notably Instagram and Facebook through posting interesting articles (written by students or faculty), visually appealing photos, and engaging student body on.

Greater New York City Area

• Coordinated and maximized cohesion between crew members in order to work in a timely and efficient manner in a fast-paced environment
• Formulated ideas and plans with producers and the director to keep talent satisfied when on and off set
• Participated in film scenes as an extra while spearheading the production team
• Implemented a new system to improve and utilize member strongpoints and weaknesses in order to create environment of success and continuity

Binghamton University

• Developed a keen eye for details while supervising each game.
• Reinforced ability to handle pressure from time constraints that were established in order to keep flow of game and quota.
• As head referee, led other umpires in developing stronger people skills and game plans via pregame routines and practice within the umpiring crew.

New York, New York

• Assisted on-call doctors to develop a convenient work schedule to accommodate both the medic and patient.
• Worked with Excel on a daily basis to supervise inventory, revenue, and organization of confidential personal information of patients, such as social security, insurance provider, and payment history.
• Gained extensive knowledge in customer service through a plethora amount of exchanges with patients through phone calls and in person interactions.

Manhattan, NY

• Demonstrated the ability to think on the fly while under pressure from external variables, most notably, unprofessionalism, confrontations between players and managers, and time constraints
• Created and led workshops between umpires in cases of emergency, such as, injuries, disagreements, and no-shows

93 St Marks Pl, New York, NY 10009

• As a Front Office Assistant:
• Gained valuable experience towards understanding the procedural matters in the front office where teamwork, and leadership skills were strengthened.
• Collaborated with my peers to create and successfully run a Silent Auction where the proceeds went directly to the school for the students (Financial aid, school renovations, etc.).
• Compiled over 300 spreadsheets in Excel in order to organize entries and prices of items that were to be auctioned.As a Teaching Assistant:
• Furthered understanding of youth behavior.
• Enhanced abilities of multitasking, organization, time management.

Bachelor Of Arts (B.A.), History

History

Study Abroad in UK