Yue Shang Email and Phone Number

Brand partnerships & sponsorships of OnePlus EuropeCo-investment projectsKOL collaborationTikTok development

- POC of key strategic partners.- Look after Europe-wide co-marketing, co-investment, sponsorships of OnePlus. - Build and develop the best partnerships to drive OnePlus Europe business.

- Benchmarking and marketing strategy planning on a strong brand image.- Explore new marketing methods, e.g. digital marketing campaigns during the pandemic.- Support B2C marketing regulars such as sponsored events, device advertising.

- Drive Elisa startup partnerships to the extreme: Experimental Lab + continuous improvement on team working process. Facilitate the co-creation of new 5G services.- Bridge startups and Elisa, from an intro meeting to negotiation and cooperation.- Participate in branding Elisa startup partnerships.- Lead sponsorship negotiations for startup events.

- Advertise Douyin in Chinese TV shows, series.- Analyse user aquisition of each campaign and optimize advertising methods accordingly.

Douyin (Chinese TikTok, 04-09/2017):- Initiate, organize, and conduct Douyin joint marketing campaigns with partners.- Interprete customer insights from market statistics and analyze product growth.- Finalise weekly report written together with other teammates.Topbuzz (a news app for Americans, Japanese, and Brazilians, 02-03/2017):- User growth analysis.- Track and report user feedback.

- Acquire new users through online and offline marketing campaigns.- Build partnerships with local companies, e.g. food manufacturers, hotels, movie theaters.