Yue Yang Lim Email & Phone Number

Malaysia

Malaysia

• Developed solutions that accelerated user growth by 4%
• Designed and refined AI Call Bot operations, content, and target audience.
• Filled key gaps in revenue growth targets with targeted incentive solutions.

Malaysia

• Lead a monetization program for on-platform ads that:
• 4x increase in incremental revenue
• Shift user ad behavior in favor of on-platform adsOther tasks include:
• Developing a system that informs, tracks, and consolidates responses from 400+ internal users.
• Provide ad analytics and recommendations to the FMCG team.
• Conduct BAU analysis tasks to identify business opportunities.

• Managed the strategy, positioning and daily operations of the UNIQLO app.
• Grew the app user base from 1.7 to 2.9 million members.
• Improved app sales from UNIQLO app from RM600k to RM3mil per month.
• Designed strategies and personalized content to connect customers between online and offline channels.Other tasks include:
• Develop insights from monitoring app performance for high-level decision making.
• Managed marketing budgets of RM10-80k to expand app reach and build foundations for omni-channel shopping.

New Jersey

Malaysia

• I completed my internship with several key tasks, such as:
• Organized the "Fly Further For Less" campaign that increased non-peak period sales by 15%.
• Planned collateral used for distribution on online and offline platforms (e.g: Google Distribution Network, YouTube, news media outlets)
• Assisted in the planning of commercial shoots in Korea.

Selangor, Malaysia