Yuhan Chen Email and Phone Number

- Integrated social platform and streaming data to provide insights to identify new markets on WeChat and double the PV- Identified and communicated with new business partners from first-tier brands, and organized shooting (advertisement/video/magazine) collaborations, increasing the project revenue by 13% - Updated DU’s social media platform including Website and Instagram, and established new cooperation with 72 KOLs

- Collaborated on business campaigns with chief editors from global top magazines such as Vogue, GQ, and Marie Claire, coordinated communications and oversaw the execution of magazine shootings - Wrote 15 Chinese and English press releases including for a pop-up store, and Burberry’s D-ring bags; Increased the comparable sales of the SS19 series in mainland China by 20%

- Accomplished SEO prioritizing and updated weekly key words, increase page views by 7%- Assisted chief editor with 16 articles editing per month

- Recruited and led a group of 6 teammates and 43 volunteers to drive charitable donations over $50,000- Operated the campaign including market research and two customer education events, transformed 583 questionnaires feedback into promotion plan, created a WeChat account, the total PV exceeded 5w