Yulia Nikitina Email and Phone Number

> Development and implementation of FUNDAY brand strategy through 2025> Brand launch, attainment of key KPIs, and growth of turnover with double-digit LFL for four years> Medium- and short-term planning, including crisis management, to ensure stable development in a changing market> Planning promotional activities and marketing research design> Category portfolio management, optimisation of assortment concepts and price positioning, formats, and clusters> Management of inventory turnover indicators and their optimisation to best in the industry

> Managed three sections> Contributed to assortment strategy and procurement budget coordination > Prepared analyses and took part in the development of the marketing calendar> Oversight of the distribution of goods, and introduction and withdrawal of collectionsImplementation of the sales plan and main KPIs for the season and collection