Launched B2B product in new EU, USA, and MENA markets.Managed the performance marketing team and advertising budget (LinkedIn, Google Ads).Ensured lead generation volume through A/B testing and marketing automation.Led marketing-sales collaboration, delivering highly qualified leads to the sales team.Built a lead scoring system in HubSpot to prioritize high-intent leads.Designed lead engagement strategies and optimized email CJM to support sales.Wrote activation emails and developed nurturing content.Optimized ROAS by 20% through language localization and personalized messaging.Result: Consistently achieved monthly cold lead KPIs, nurtured leads through the pipeline, supported sales in closing deals, and secured several major contracts.

Strategized and launched 18 public multi-channel campaigns addressing environmental issues..Structured team processes, monitored time and budget, and ensured KPI achievement.Led project lead generation efforts, securing 1 200 000 signers in 3 years.Launched A/B testing of creatives and elements of landing pages.Contributed to HubSpot implementation and new data infrastructure as part of the team.Developed project fundraising strategy and created content for emails, social media, and ads.Improved donor retention by over 30% within three years with personalized CJM.Implemented weekly KPI progress reports to track annual goals.Result: 15 out of 18 campaigns achieved KPI results, with a 15-25% CVR to regular donors.

Orchestrated 6 exhibitions and 17 educational course digital marketing campaigns.Produced and launched art history video course with average COR 45%Managed team, monitored timelines and budgets, and ensured KPI fulfillment.

Take full responsibility for paid and social acquisition (Meta, LinkedIn) to increase the number of users in the marketing funnel and boost the number of code installation. Results: Made the lead generation 2 times cheaper and boosted the number of installations by 30%

Managed a multi-channel campaign about the museum’s permanent collection.Produced an evergreen teaser for all museum collections.Result: doubled visitor numbers during off-peak seasons

Media relations, media monitoring, exhibition opening and other events