Yulia Samigullina Email & Phone Number

London Area, United Kingdom

Moscow, Russia

• Generated insights from consumer behaviour and conducted customers research that helped to increase product sales share from 1% to 16% in one year
• Designed and analysed 30+ A/B tests with positive impact to business KPI: conversion increase from 82% to 86%, market sales growth for XXX ths. pounds, etc.
• Implemented a scoring model for a new product and calculated 10% increase in B2B sales among product users, proving product ability to leverage sales on the marketplace which led to product expansion among all B2B.
• Integrated data source for analytical needs that enabled to highlight growth opportunities (fixed bugs leading to 1% conversion boost and others)
• Formulated requirements for app and web tracking analytics and then build product funnel that revealed main gaps in product user flow with possible effect to 2% conversion growth
• Collaborated with analytical team to implement approach that enabled to analyse A/B tests twice as fast

Moscow, Russia

• Designed and analysed A/B tests for optimal tariff policy identification that resulted in XX mln revenue though offering higher interest rates to less sensitive clients
• Created report system for early repayment processes from the ground up which gave an overview to repayment and helped to generate further steps for repayments optimisation
• Built and maintained 50% of Cash Credit Tableau reports which were used by 30+ workers including TOP managers and helped to monitor major issues

Moscow, Russia

Moscow, Russia

Moscow, Russia

Investigation of shoppers behavior patterns (in pet food) and analysis of Mars market position

Master'S Degree, Economics

Exchange Program, Economics

Bachelor'S Degree, Economics