Yulia Stepanova

Yulia Stepanova Email and Phone Number

Head of Customer Data and Insights @ L’OCCITANE Group
Geneva, Switzerland
Yulia Stepanova's Location
Geneva, Geneva, Switzerland, Switzerland
About Yulia Stepanova

With 15 years of experience in data analysis, customer relationship management, and marketing, I am a passionate and driven leader who strives to deliver insights and value to the business. As the Head of Customer Data & Insights at L’OCCITANE Group, I oversee the database management, loyalty and recruitment programs, and KPI reporting for the global beauty brand. I enjoy collaborating with cross-functional teams and external partners to enhance the customer experience and optimize the marketing performance.I have successfully implemented and enhanced CRM systems, developed CRM strategy, conducted ad-hoc customer analysis and segmentation, managed the marketing budget, and delivered trainings to CRM users. I have also developed and executed innovative concepts and promotional activities that drive new customers and increase retention rates. I am proud of the results and impact that I have achieved with the help of my talented and diverse team.

Yulia Stepanova's Current Company Details
L’OCCITANE Group

L’Occitane Group

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Head of Customer Data and Insights
Geneva, Switzerland
Yulia Stepanova Work Experience Details
  • L’Occitane Group
    Head Of Customer Data And Insights
    L’Occitane Group
    Geneva, Switzerland
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  • L’Occitane Group
    Head Of Customer Data & Insights
    L’Occitane Group Aug 2019 - Present
    Geneva, Switzerland
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  • L’Occitane Group
    Head Of Crm
    L’Occitane Group Jan 2017 - Jul 2019
    Moscow, Moscow City, Russia
    • CRM Strategy: Successfully implemented a CRM strategy resulted in an increase of retention rates;• Customer Journey Optimization: Revamped the customer journey by implementing automation and personalizing campaigns. On top of that, led Loyalty program optimization that increased purchasing frequency;• Segmentation & Targeting: Developed customer segmentation strategies (transformed RFM segmentation & ARC) for tailor-made communication approach that lead to higher conversion rates;• Enhanced Customer Experience: Implemented initiatives to improve the overall customer experience;• Cross-Functional Collaboration: Collaborated with other departments such as Retail, eCommerce, Finance and IT to align CRM strategies with broader organisational goals and ensure a consistent customer experience across all touchpoints.
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  • L'Occitane En Provence
    Data Analyst
    L'Occitane En Provence Aug 2012 - Dec 2016
    Moscow, Moscow City, Russia
    • Successful CRM System Deployment: Participated in the implementation of a new CRM system (Adobe Neolane), ensuring it meets the organization's needs and aligns with its goals;• Data Quality: Implemented data quality checks and measures within the new CRM system to maintain data accuracy;• Campaign Assessment: Analysed the performance of marketing campaigns including ROI, conversion rates to provide actionable insights for optimizing future campaigns;• A/B testing: Conducted A/B tests to identify what elements of campaigns drive the best results;• Competitive Pricing Analysis: Analysed & monitored competitors' pricing and developed recommendations for price increase;• Discount Rate Forecasting: Used historical data and planned promotion actions to forecast future discount rates that allowed the organisation make informed financial decisions.
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  • Cegedim
    Senior Analyst
    Cegedim Oct 2009 - Mar 2012
    Moscow, Moscow City, Russia
    • Consumer Research Excellence: Successfully orchestrated consumer quantitative research initiatives, demonstrating proficiency in crafting research methodologies, effectively managing projects, conducting data analysis and preparing comprehensive research reports;• CRM System Training: Drove the knowledge and expertise of the local CRM system to clients through the delivery of impactful training sessions.
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  • Synovate
    Data Analyst
    Synovate Sep 2008 - Oct 2009
    Moscow, Moscow City, Russia
    Consumer Quantitative Research: developed tools for quantitative data entry, performed data analysis (regression, factor analysis, segmentation etc.) and collaborated with a manager to create presentation materials.
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Yulia Stepanova Education Details

Frequently Asked Questions about Yulia Stepanova

What company does Yulia Stepanova work for?

Yulia Stepanova works for L’occitane Group

What is Yulia Stepanova's role at the current company?

Yulia Stepanova's current role is Head of Customer Data and Insights.

What schools did Yulia Stepanova attend?

Yulia Stepanova attended Higher School Of Economics, Novosibirsk State University (Nsu).

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