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Yulia Stepanova Email & Phone Number
Head of Customer Data and Insights
at
L’OCCITANE Group
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Customer Data and Insights
Location
Geneva, Switzerland
Who is Yulia Stepanova? Overview
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Quick answer
Yulia Stepanova is listed as Head of Customer Data and Insights at L’OCCITANE Group, based in Geneva, Switzerland. AeroLeads shows a matched LinkedIn profile for Yulia Stepanova.
Yulia Stepanova previously worked as Head of Customer Data & Insights at L’Occitane Group and Head of CRM at L’Occitane Group. Yulia Stepanova holds Master'S Degree, Applied Economics from Higher School Of Economics.
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Email format at L’OCCITANE Group
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L’OCCITANE Group
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Profile bio
About Yulia Stepanova
With 15 years of experience in data analysis, customer relationship management, and marketing, I am a passionate and driven leader who strives to deliver insights and value to the business. As the Head of Customer Data & Insights at L’OCCITANE Group, I oversee the database management, loyalty and recruitment programs, and KPI reporting for the global beauty brand. I enjoy collaborating with cross-functional teams and external partners to enhance the customer experience and optimize the marketing performance.I have successfully implemented and enhanced CRM systems, developed CRM strategy, conducted ad-hoc customer analysis and segmentation, managed the marketing budget, and delivered trainings to CRM users. I have also developed and executed innovative concepts and promotional activities that drive new customers and increase retention rates. I am proud of the results and impact that I have achieved with the help of my talented and diverse team.
Current workplace
Yulia Stepanova's current company
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6 roles
Yulia Stepanova work experience
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Head Of Customer Data & Insights
Head Of Crm
• CRM Strategy: Successfully implemented a CRM strategy resulted in an increase of retention rates;• Customer Journey Optimization: Revamped the customer journey by implementing automation and personalizing campaigns. On top of that, led Loyalty program optimization that increased purchasing frequency;• Segmentation & Targeting: Developed customer segmentation strategies (transformed RFM segmentation & ARC) for tailor-made communication approach that lead to higher conversion rates;• Enhanced Customer Experience: Implemented initiatives to improve the overall customer experience;• Cross-Functional Collaboration: Collaborated with other departments such as Retail, eCommerce, Finance and IT to align CRM strategies with broader organisational goals and ensure a consistent customer experience across all touchpoints.
Jan 2017 - Jul 2019
Data Analyst
• Successful CRM System Deployment: Participated in the implementation of a new CRM system (Adobe Neolane), ensuring it meets the organization's needs and aligns with its goals;• Data Quality: Implemented data quality checks and measures within the new CRM system to maintain data accuracy;• Campaign Assessment: Analysed the performance of marketing campaigns including ROI, conversion rates to provide actionable insights for optimizing future campaigns;• A/B testing: Conducted A/B tests to identify what elements of campaigns drive the best results;• Competitive Pricing Analysis: Analysed & monitored competitors' pricing and developed recommendations for price increase;• Discount Rate Forecasting: Used historical data and planned promotion actions to forecast future discount rates that allowed the organisation make informed financial decisions.
Aug 2012 - Dec 2016
Senior Analyst
• Consumer Research Excellence: Successfully orchestrated consumer quantitative research initiatives, demonstrating proficiency in crafting research methodologies, effectively managing projects, conducting data analysis and preparing comprehensive research reports;• CRM System Training: Drove the knowledge and expertise of the local CRM system to clients through the delivery of impactful training sessions.
Oct 2009 - Mar 2012
Data Analyst
Consumer Quantitative Research: developed tools for quantitative data entry, performed data analysis (regression, factor analysis, segmentation etc.) and collaborated with a manager to create presentation materials.
Sep 2008 - Oct 2009
2 education records
Yulia Stepanova education
Master'S Degree, Applied Economics
Bachelor'S Degree, Mathematical Methods In Economics
FAQ
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Quick answers generated from the profile data available on this page.
What company does Yulia Stepanova work for?
Yulia Stepanova works for L’OCCITANE Group.
What is Yulia Stepanova's role at L’OCCITANE Group?
Yulia Stepanova is listed as Head of Customer Data and Insights at L’OCCITANE Group.
Where is Yulia Stepanova based?
Yulia Stepanova is based in Geneva, Switzerland while working with L’OCCITANE Group.
What companies has Yulia Stepanova worked for?
Yulia Stepanova has worked for L’Occitane Group, L'Occitane En Provence, Cegedim, and Synovate.
How can I contact Yulia Stepanova?
You can use AeroLeads to view verified contact signals for Yulia Stepanova at L’OCCITANE Group, including work email, phone, and LinkedIn data when available.
What schools did Yulia Stepanova attend?
Yulia Stepanova holds Master'S Degree, Applied Economics from Higher School Of Economics.
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