Offline courses for designers and entrepreneurs:Principle of marketing, USP development, Customer surveys, simple evaluation research.

Glance, Russian design bureau, production and retail for women’s designer clothes (56 stores in Russia).Areas of responsibility:Whole marketing management (2014-2020):Communication, product and pricing strategies development.Trade marketing (2008-2020): Scheduling events for the season and launching weekly promotions for customers.Preparing and ordering POS materials,Target groups selection for various communication channels (calls, sms)CRM (2006-2020):Service and brand strategies development.Implementation of new processes.Software development (proprietary software maintaining the loyalty program for customer communication management). The database consists of about 150,000 active customers and more than 1 million client records.Analytics (2006-2020):Analysis of sales and budgets by client groups (21 segments)Consumer segmentation, customer rating, personal communication developmentEvaluation researchInteraction with retail employees (2016-2020):Development and implementation of motivation to customer service.Planning and control of weekly KPI.Marketing research (2004-2020):Trends, including outside the industry,Competitors analysis (product, pricing),Online and offline client surveys,Creation of customer/segments portrait,Summer internships for young professionals at the company.Online and offline trainings for employees at all levels (2004-2020): Positioning, service strategy and operational technologies.

Marketing research:Online trends, including outside the industry,Competitors analysis (product, pricing, stores chains),Online client surveys.