Yu-Ling (Ivy) Hu Email & Phone Number

Taipei City, Taiwan, Taiwan

Taipei, Taipei City, Taiwan

PGi is a software distributor and service provider focused on the data analytics and AI market in Taiwan. As the only marketer on my team, I am wearing quite many hats and expected to own up to the overall growth of different products with different levels of visibility in the market.▪ Initiated and oversaw company website revamp project (from WordPress to Webflow) to set the stage for expanding into other APAC market.▪ Owned SEO Accelerating program by partnering with agency to upgrade all aspects of SEO work, including technical SEO, content strategy, on-page SEO, link building and user experience.▪ Being part of the re-org member to drive the next 3-5 year strategy for PGi

Taipei, Taipei City, Taiwan

▪ Double down on executing Email Marketing with Average Open rate 27.5% ( above 15-25% market average ) to nurture prospects and strengthen the connections with existing customers during Covid-19 pandemic. ▪ Created an 2-year evergreen UiPath Lead Magnet as an innovative way of pre-sales by repurposing past online event recordings.▪ Introduced OGSM framework for team alignment and the pursuit of a Revenue-first marketing approach by breaking down revenue goal of each product line to leads.▪ Planned and hosted online/offline event 8 times/year in average

Taipei, Taipei City, Taiwan

▪ Owned SEO content strategy to improved search visibility by 257 times traffic growth in 2 years, 80% of all traffics came from non-paid channels. ▪ Optimized Google Search Ads account from average 3.79% CTR over the past 6.5 years to 6.15% CTR within 4 months (Provides feedback on projects outside of my core area.)▪ Acquired over 1.5K new accounts within 2 years for 3 sales reps under a limited marketing budget by focusing on content and events.▪ Identified future issues on lead management and proposed CRM solutions for sales and marketing collaboration.

Taipei,Taiwan

▪ Initiated and oversaw the revamp of company website (from Joomla! to WordPress) to set the stage for the implementation of inbound marketing strategy.▪ Facilitated the redesign project of CIS through the collection of information from internal stakeholders and external competitors.▪ Spearheaded our company's inaugural Alteryx consulting project through the development of a compelling proposal.▪ Passed the Tableau certification

Taipei,Taiwan

Verite Consulting International is a strategic brand consultancy in Taiwan and specializes in brand positioning, customer experience development, and global channel management. In this role, I worked closely with senior consultants and was actively involved in various industries such as B2B IT management, outdoor and leisure, cosmetics, and healthcare.While projects vary in scope and complexity, all projects are aimed at helping clients determine critical success factors to improve market performance and scale business. In doing so, grow their brand in a long-lasting way.If there is only ONE thing that allowed me to abstract from my 3 years of time here, I would highlight the Mindset of Customer-centric. It's paramount for a company to figure out what matters to its customers and leverage the company's greatest strength to fulfill the thing/moments that matter to them most. And then higher chances to win the non-stop battle come after.

Beijing,China

Conducted a project named THE BEST CEO IN CHINA.

Taipei,Taiwan

• Executed Ad Banner marketing and analyzed the outcomes.• Copyedited 60+commodities for online selling.• Handled customer inquiries both telephonically and by email.

Bachelor Of Arts - Ba, Economics

Activities and Societies: AIESEC in Taiwan, NCCU Team Leader of HIV/AIDS National Project sponsored by Standard Chartered Bank.

Bachelor Of Arts - Ba, Guanghua School Of Management, Exchange Student