• Design Leadership: Lead the design vision for products, setting high standards for user experience and visual design• User Experience Design: End-to-end UX design, from research and wireframing to prototyping and user testing, ensuring an intuitive, engaging user journey. Design and iterate on product features, user interfaces, and user experiences in Figma• Data Visualization: Translate complex datasets into clear, actionable insights through innovative data visualization techniques and AI-driven tools• Customer-Centric Design: Conduct user research, usability testing, and gather feedback to iteratively improve the user experience and product features• Collaboration: Work closely with product managers, engineers, and stakeholders to define product requirements and translate them into engaging and effective design solutions. Lead design reviews, offering and receiving constructive feedback• Prototyping: Create wireframes, prototypes, and high-fidelity mockups to effectively communicate design ideas and gather feedback• UI/UX Best Practices: Establish and maintain design standards, style guides, and usability heuristics to create a cohesive look and feel across the platform• Design System: Develop and maintain a cohesive design system that ensures consistency and efficiency across our product suite• Mentorship: Provide mentorship and guidance to junior designers, fostering a collaborative and innovative team environment• Stay Current: Keep up with industry trends, tools, and technologies to continually enhance design skills and products

• Participate in the experience design of products and business, collaborate with teams such as visual, web, product, and operations to improve product usability and efficiency, and promote the implementation of a great user experience. • Define user experience standards, segment and analyze users, identify user problems and priorities, and implement closed-loop processes in all stages of products and marketing to create delightful experiences that exceed user expectations.• Evaluate and test product selling points, EDMs, and advertising plans to support the improvement of click-through rates and conversion rates for marketing activities. • Formulate user research plans, collect and analyze user feedback to improve products and services.

• Utilized market data, competitive analysis, user research, and other multidimensional information to refine visual design solutions for 13 commercial projects while integrating business insights.• Shared data-driven design decisions through presentations, including wireframes, prototype walkthroughs, animations, and more.• Collaborated with PM, engineers and other stakeholders to oversee end-to-end service design and subsequent performance tracking.• Employed Midjourney and ChatGPT, along with other strong visual communication skills, to explore innovative design styles in line with future trends and consistently iterated on optimizing design solutions.