Yung Ching Chen Email & Phone Number

Sydney, New South Wales, Australia

Built HealthMatch’s design system and brand identity, single-handedly responsible for all product design and brand strategy.• Created HealthMatch’s new brand, working with cross-functional stakeholders in Engineering, Product, and the C-Suite.• Weaving design principles with strategic thinking to create a compelling and tailored web app, scaling HealthMatch from 10k to 1 million users.• Led product design for the B2B user portal, which now serves over 800 healthcare teams globally.• Redesigned user onboarding flow, which increased conversion 35%. • Hosted product ideating workshops and ran user research to inform design of new feature launches e.g. a feature allowing patients to add multiple conditions, a feature with over 10% uptake.• Designed SEO-focused blogs and content pages, helping grow organic sessions from 0 to 150,000 sessions a month.

Sydney, Australia

Design, plan and deliver catalogue, EDM, social media content design, flyer, web banner, business card and other brand assets.

Sydney, Australia

Develop & maintain visual branding consistency of social media campaign.Responsible for EDM design, advertising assets and social media graphic content (Facebook, Instagram).Photos, video editing and landing page design.

Taichung City, Taiwan

Actively contributed to various design projects from illustration, packaging, and poster design to brand identity design.Within a fast working environment, delivering projects under deadlines before set dates to present to clients.

Melbourne, Victoria, Australia

Facilitated and assisted logo design, print design and user research for design projects. Methods involved user interviews, paper prototyping and creating persona. Contributed to forming recommendations based on my research for user interface improvement.

Bachelor’S Degree, Communication And Media Studies

Advanced Diploma, Graphic Design

Diploma, Graphic Design