Josh Ward Email & Phone Number

San Francisco, California, Us

- Strategic Positioning and Creative Development: Spearheaded the creative vision and executionfor Twitch’s largest global consumer event, TwitchCon, and other high-profile digital and livestreaming events, enhancing brand visibility and community engagement, resulting in a 13% YoYgrowth in attendance and Shorty Award winner for Twitch Social x TwitchCon Las Vegas 2023- Partnerships & Brand Building: Negotiated and secured partnerships with major gaming studiosand streaming platforms, enhancing digital and gaming content and distribution. Drove growth inaudience reach and engagement through collaborations with Capcom, Minecraft, Sega, AmazonPrime, and Wendy’s.- Team Leadership and Collaboration: Managed workflows across 15 departments, ensuringseamless communication and processes on global campaigns and high-impact projects. Workedclosely across all levels, including C-suite executives, including the CEO.- P&L Management: Overseeing up to 6M budgets and complex digitally focused programs,keeping them on time and within budget, optimizing resources and managing vendor relationships.

San Francisco, California, Us

- GTM Production Management: Supported 360 campaign development including an all-femalemusic lineup (Adweek 2022) at the TwitchCon Party, and increasing viewership +45% during theconcert.- Gamification Innovation: Introduced new experiential concepts through strong gaming-inspiredcampaigns and integrated product innovation with Capcom’s Street Fighter 6 launch and afirst-of-its-kind Live Streaming Campaign with Amazon Prime’s launch of Fallout.- Budget and Timeline Adherence: Managed budgets for complex digitally focused programs,keeping them on time and within budget (~87% success rate), optimizing resources and managingvendor relationships.

Chicago, Il, Us

- Qualitative Analysis and Prototyping: Developed and led 2-year qualitative analysis andprototyping design for a Fortune 10 company’s Start-up Accelerator, leading to product launches inhigh growth spaces (Good Measure | Yumble).- Campaign Strategy Development: Manage team of 5 creatives who execute 4+ productcampaigns a year spanning OOH, retail, social, and consumer activations to drive trial andawareness.

Chicago, Il, Us

- Production Management: Orchestrated production and processes for key accounts (ConstellationBrands, Starbucks, Nestle, Aspen Group), resulting in 95% of projects staying within the originalscope and 97% within budget.- Efficiency Improvements: Implemented agency-wide project management systems, improvingoverall team efficiency by 24%.- Campaign Development: Spearheaded the development and production of brand designs,completing over 65 projects in the first 6 months. Oversaw all stages from strategy topost-production, most notably winning 2022 Bronze Pro Award- Integrated Marketing: Produced Shopper Marketing campaigns with integrated marketingapproaches for Fortune 200 companies.

Seattle, Wa, Us

- Strategy Development for New Product Launches: Led the development of strategic plans fornew product launches, overseeing every stage from ideation to market introduction. Ensuredseamless integration of digital and experiential marketing efforts across DOOH, Television, Social,Celebrity Partnerships (Golden Globes, US Ski Team)- Cross-Functional Collaboration: Worked closely with marketing, sales, and product developmentteams to align event strategies with overall business goals.- Budget and Timeline Management: Contributor to budget and timelines development, producingover 65 micro trial campaigns in 8 months.

Chicago, Illinois, Us

- Brand and Go-To-Market Strategies: Developed comprehensive brand and go-to-market strategiesthat built our market presence and consumer engagement. Crafted strategic plans that positionedthe brand for growth and visibility across the MidWest and SoCal.- Innovative Product, Packaging and Campaigns: Designed product packaging and marketingcampaigns, ultimately leading to acquisition by Keurig Dr Pepper in 2018.

Chicago, Illinois, Us

- Established brand guidelines to provide consistency across packaging, retail, cafe and overallbrand materials.- Developed social media strategies and influencer marketing campaigns, increasing brandawareness (+56%) and engagement (+33%). Leveraged influencer partnerships to amplify reachand drive consumer trials.

Chicago, Illinois, Us

- Tech partner behind staffing app integrations for Nike’s Ultimate House for Rio Olympics.- Team Support: Assisted senior producers with event planning and execution, gaining hands-onexperience in the industry.

Chicago, Illinois, Us

- Brand Marketing Copywriting: Developed compelling brand marketing copy- Supported the creation of logistical and technical internal guides, providing clear and detailedinstructions to ensure efficient internal processes.

Seattle, Wa, Us

Project Management Certificate, Project Management

Bachelor'S Degree, Communication And Media Studies

Journalism

Associate'S Degree, Communications And Media Arts